Please note! This essay has been submitted by a student.
The online directories are one of the most complete to access the target audience and customers of your business or enterprise platforms. This type of site receives thousands of visits daily from users seeking a specific product or service. If you decide to bet on having presence in these portals, the level of impact on your target audience, previously chosen, will be highly effective and you will save initial costs derived from having to go through all phases of the purchasing process to convince the client.
Use the online directories to give visibility to your business and be in contact with users interested in a particular product or service, you will report a series of advantages that you should take advantage of.
Being present right where the customer is looking for. It is essential to take advantage of all the traffic generated by the directories, increasing your visibility within the directory itself, which will allow you to stand out from the competition. As with search engines, like Google, within a directory it is essential to appear in the first search results, ahead of your competitors and rivals. In addition, it is advisable to include visual elements and eye-catching information for customers to choose your ad. If you do not appear or do not stand out in a directory, you will not have the opportunity to publicize your business and the queries will be lost among your direct competitors.
Improve the visibility of your brand. Having presence in directories not only implies increasing the rate of new clients, but also improving the knowledge of your own company. Not all the users of directories do unknown searches, for example “florists in Valladolid”, but some make inquiries about companies or specific businesses (known search) to get in direct contact with them. If you do not appear in these specific cases, you can transmit a negative image to the user and even give it to understand that your business has ceased its activity.
Customer service. Some companies benefit from the advantages of directories with the aim of disseminating their contact addresses through their customer service. This fact contributes to improving the experience and dealing with the people who trust them.
The directories are available on the Internet almost from the beginning, although not all its advantages and benefits are extended. Being present in the most visited and prestigious will achieve greater profitability for your ad, while allowing you to differentiate yourself from your competition and contribute to significantly disseminate your brand image.