Globalization is the spread of different political, economic and cultural trends to different parts of the world. (Stanford) American media has spread rapidly throughout the world, and at the forefront of the media blitz is film.
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Movies are an unbelievably important escape for many people across the world. Films can take a viewer to another place or time and since the beginning of society, performances have been a staple of cultural. Films show a perception of reality, for better or for worse. Many see films and the cultural that it is in and think that it must be a accurate depiction, which sometimes unfairly puts a stigma on a group of people or a cultural. Hollywood has been able to expand all over the world, and many think The objective of promoting American culture through Hollywood movies is to dominate the other cultural communities around the world and become the universal culture of the world.
Going to a movie with friends or family has been a tradition for many for a long time. Globalization has spread Hollywood movies all over the world, and our American movie stars are also the world’s movie stars. Some think that because of the way Hollywood goes about picking movies to produce, many of the mass public are looking for something fresh and new. Because of the “American style” of filmmaking, Hollywood produces profit-making movies with easy to understand stories. But is it right to flood other cultural and countries with our sometimes-biased movies? Is Hollywood replacing the cultural identity of many groups of people?
Film was meant to show the traditions and customs of specific cultures to the rest of the world. However, because of Hollywood’s need for a large market to sell a movie to and get the most money possible, the stories in them became very simple and straight to the point. Instead of great symbolism and complex story telling, straightforward plots replace it and the viewer is being spoon-fed every detail. Film Americanization is about simplifying the story to entertain the viewer, not necessarily teach them something or really make them think. The more entertaining, the more audiences the film will attract and, thus, the more money that the movie will make. In recent years though, more countries have been getting involved in the movie making business, which is giving consumers many more options then we previously had.
Filmmaking is becoming more popular activities throughout the world. Films are being made everyday, and filmmaking is growing outside of America.
“Such growth includes the large countries hitherto specialized in film production ⎯ for example, China and India, where the annual release numbers have grown steadily for more than a decade, propelled by growing purchase power and investments in cinemas and other exhibition channels (Lorenzen and Taeube, 2008). “
Global consumption in the global market is expanding unbelievably fast, and with the rise of the Internet, reaching a large audience has never been easier. “This means that film export is shifting in nature from being step-by-step internationalization of films produced for home audiences and released in subsequently windows abroad, to being a global phenomenon, where products produced for global audiences are released on many national markets simultaneously.”(Open Archive)
Consumption is leading the charge because film companies in other countries, not just in Hollywood, are trying to compete with spending sufficient costs into production, marketing, and distribution. Some think that because of the way Hollywood goes about picking movies to produce, many of the mass public are looking for something fresh and new. Because of the “American style” of filmmaking, Hollywood produces profit-making movies with easy to understand stories. But is it right to flood other cultural and countries with our sometimes-biased movies? Is Hollywood replacing the cultural identity of many groups of people?
Although many countries have stepped up to the plate in the film business, America is the world’s major commercial producer of motion pictures. “According to the US Economic Census, motion picture and video production in the United States as a whole generated revenues of $20.15 billion in 1997, with Hollywood alone being responsible for close to 60% of this total.” (US Census) Hollywood’s success has come with no great competition to push for more, and with the emergence of film globalization, it should be very interesting going forth seeing if they can maintain the ideal motion picture headquarters. Its unique pool of talent drawn from many different countries cultural impact of Hollywood films is now felt in all parts of the world.
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