Analysis of Nike's "Dream Crazier" Advertisement

Essay details

Analysis Of Nike’s “Dream Crazier” Advertisement

Please note! This essay has been submitted by a student.

The subject matter is dreams that if you believe then you can achieve no matter how outlandish the dreams may seem. On top of that, those dreams not only extend to sports but also to the beliefs that one may hold. The idea of making one’s dreams reality even a dream is to incite change. The ad promotes that idea of committed, passionate people reaching heights thought to be unobtainable and of people initiating or even being the change they want to see in the world.

The purpose of the video is to encourage viewers to believe in themselves. The video uses various athletes both established and upcoming to display that nothing is impossible. Those athletes had dreams that were crazy to others and achieved them because they were dedicated to making sure their dreams come true. In the video, a man with one hand made it to the NFL and average people would deem that idea ridiculous; nonetheless, he achieved this dream and now others admire him for it and use it as encouragement that if they believe in themselves as well as then they can come out triumphant.

AI-Written & Human-Edited Essay for only $7 per page!

AI-Powered Writing

Expert Editing Included

Any subject

Try AI Essay Now

Obviously, the ad was created to be viewed mostly by Nike consumers, yet, the ad has expanded and reached a high percentage of Americans and international viewers. The ad utilizes athletes, the company’s main consumers, to inspire its audience that their dreams are attainable. Athletes as well as the extended audience, the general population, should hold their beliefs and aspirations strong, staying true to themselves so that they don’t lose sight on what drove their goals in the first place.

An inspirational tone, evoking motivation for achievement of the unthinkable, is given by the ad. Viewers feel inspired to accomplish anything no matter the negativities surrounding the vision. The ad holds the notion that even though everything is standing against a person, he or she has the ability to persevere. Admiration and celebration are hidden within the inspiration. Viewers admire the athletes for their commitment and passion and not only celebrate them for it but also for being victorious in achieving their dreams. For example, in 2018, Lebron James opened his “I Promise” school which was a long-standing dream that he accomplished and extended the idea to the students with the school motto, “Nothing is given. Everything is earned.”

The intended effect of the video was to get viewers to believe in themselves, their aspirations, and values. With the idea of confidence, the video also has viewers realizing that they can be greatest by pronouncing that they should be trendsetters and game-changers rather than following the trends that someone else has already put into play.

Utilizing athletes with varying obstacles, the creator of the video is able to sway the viewer’s emotions and evoke a sense of action towards dreaming crazily. Colin Kaepernick, a former NFL player, is seen standing in front of an American flag while saying “believe in something, even if it means sacrificing everything” which alludes to his controversial kneeling during the American national anthem, a few years ago. That scene expresses commitment to attaining dreams deemed ridiculous, intriguing viewers to do the same.

Works cited

  1. Dweck, C. S. (2006). Mindset: The New Psychology of Success. Random House.
  2. Duckworth, A. L., Peterson, C., Matthews, M. D., & Kelly, D. R. (2007). Grit: Perseverance and passion for long-term goals. Journal of Personality and Social Psychology, 92(6), 1087–1101.
  3. Snyder, C. R., Harris, C., Anderson, J. R., Holleran, S. A., Irving, L. M., Sigmon, S. T., Yoshinobu, L., Gibb, J., Langelle, C., & Harney, P. (1991). The will and the ways: Development and validation of an individual-differences measure of hope. Journal of Personality and Social Psychology, 60(4), 570–585.
  4. Yeager, D. S., & Dweck, C. S. (2012). Mindsets that promote resilience: When students believe that personal characteristics can be developed. Educational Psychologist, 47(4), 302–314.
  5. King, L. A., Hicks, J. A., Krull, J. L., & Del Gaiso, A. K. (2006). Positive affect and the experience of meaning in life. Journal of Personality and Social Psychology, 90(1), 179–196.
  6. Lockwood, P., Jordan, C. H., & Kunda, Z. (2002). Motivation by positive or negative role models: Regulatory focus determines who will best inspire us. Journal of Personality and Social Psychology, 83(4), 854–864.
  7. Mangelsdorf, J., & Eidelson, R. J. (2007). Daring to dream: Personal dream characteristics of successful women. Journal of Personality and Social Psychology, 92(6), 1020–1033.
  8. Rosenthal, R., & Jacobson, L. (1968). Pygmalion in the classroom. The Urban Review, 3(1), 16-20.
  9. Scheier, M. F., & Carver, C. S. (1993). On the power of positive thinking: The benefits of being optimistic. Current Directions in Psychological Science, 2(1), 26–30.
  10. Yeager, D. S., Trzesniewski, K. H., & Dweck, C. S. (2013). An implicit theories of personality intervention reduces adolescent aggression in response to victimization and exclusion. Child Development, 84(3), 970–988.

Get quality help now

Sir. Ken

Verified writer

Proficient in: Marketing, Corporation

4.8 (192 reviews)
“This is an exceptional writer. Listened to instructions very well and produced paper before the deadline. ”

+75 relevant experts are online

More Nike Related Essays

banner clock
Clock is ticking and inspiration doesn't come?
We`ll do boring work for you. No plagiarism guarantee. Deadline from 3 hours.


This feature is still in progress, but don't worry – you can place an order for an essay with our expert writers

Hire writer

We use cookies to offer you the best experience. By continuing, we’ll assume you agree with our Cookies policy.