Essays on Brand Management

 Repeat customers spend more money on brands and move the needle higher on sales; indicating that keeping clients could be more important and cheaper than finding new ones. That means that nurturing healthy relationships with customers and clinging onto loyal customers leads to a company…

Harley-Davidson is an American motorcycle manufacturer founded in 1903 with the collaboration of William Harley and Arthur Davidson. The company is recognized as a world leader in the design of large bicycles, vehicles and high-performance bicycles. The company also offers a variety of motorcycle parts…

Harley-Davidson is a United States-based motorcycle manufacturer established in 1903 by collaboration among William Harley and Arthur Davidson. Their innovation and vision for what was reasonable on two wheels sparked a transportation change and a motorcycle culture that would make Harley-Davidson one of the most…

Globalization divides scientists into supporters and opponents. As a globalist, Latham (2000) categorizes conflicts from two perspectives; optimistic and pessimistic views. Optimists point out that with broader economic activity, extraordinary growth and certain threats, globalization offers opportunities for smaller and more resilient business units. He…

Harley-Davidson is an American social and business symbol. Frequently imitated, however never copied and that is because Harley-Davison has figured out a way to endure, and has now flourished for a long time; through depression, downturn or recession, World Wars, high innovation improvements, rivalries, imitations,…

A logo is widespread in any effective commercial enterprise. There are several valid justifications like its revels business persona, welcomes new clients, to come to be extra familiar with, acknowledges corporation from the mission, encourages emblem reliability and can be throughout place. Engraved on employer’s…

Harley-Davidson Inc. is an American manufacturer of heavyweight motorcycles founded in 1903. In general, Harley adopts the premium pricing strategy in its marketing mix, meaning their prices are higher than other rivals’ prices. Despite these high prices and the downturn in the economy, their profits…

Introduction Since its commencement in 1864, the John Lewis brand has increasingly developed in to one of the UK’s foremost departmental stores and durable brands. John Lewis can boast the only outstanding traditionally English brand with a concentration on excellence and quality, value-for-money and practicality….

Introduction This paper enlightens about the significance of brand and Brand Health Tracking (BHT) of internet service provider (ISP) business. It is irrefutable to say that a brand is defined as a combination of name, term, sign symbol that identifies the maker and seller of…

Celebrities are progressively getting to be marked, utilizing their status to fabricate individual realms. This incorporates profiting from appearances, permitting their names, embracing different brands, propelling their very own items and supporting foundations. Big name supports can appear as giving master feelings, being a representative…

Introduction NYX Cosmetics, under the L’Oréal group, is a popular drugstore cosmetic brand fixated with beauty budget plan. By creating a high-end look on a teenager’s budget, it became highly influential from popularising with top beauty vloggers and their massive following of fans. Their target…

Product Life Cycle Introduction Nike was first known as BRS which is short for Blue Ribbon Sports. It was founded by Phil Knight and his coach Bill Bowerman. Phil was a track athlete in the University of Oregon. The company was first established as a…

Strategy planning procedures that were at one time the standard, where groups would meet to build up a business strategy for a long time, 5 years or significantly promote, later on, are outdated and futile when dealing with quick paced emerging markets and technologies. On…

Abstract The objective of this case analysis is to understand P&G’s approach towards market research and using at as key engine for them to continuously innovating and improving their product portfolio. Procter & Gamble was the venue for the origin of systematic market research. Along…

Have you ever brought a child down a cereal aisle and watched the child “oooh” and “awe” at the bright, entertaining and creative boxes of sugary breakfast? When creating the branding for cereal boxes, products think about their audiences and focus on what will grasp…