Essays on Brand Management

Product Life Cycle Introduction Nike was first known as BRS which is short for Blue Ribbon Sports. It was founded by Phil Knight and his coach Bill Bowerman. Phil was a track athlete in the University of Oregon. The company was first established as a…

Strategy planning procedures that were at one time the standard, where groups would meet to build up a business strategy for a long time, 5 years or significantly promote, later on, are outdated and futile when dealing with quick paced emerging markets and technologies. On…

Abstract The objective of this case analysis is to understand P&G’s approach towards market research and using at as key engine for them to continuously innovating and improving their product portfolio. Procter & Gamble was the venue for the origin of systematic market research. Along…

Have you ever brought a child down a cereal aisle and watched the child “oooh” and “awe” at the bright, entertaining and creative boxes of sugary breakfast? When creating the branding for cereal boxes, products think about their audiences and focus on what will grasp…

Katina L. Manko in “Now You Are in Business for Yourself” analyzes a particular business model that innovated the direct selling model. The company in question is California Perfume Company, which would later become Avon, rethought how a direct selling sales force could be organized….

As with any new business, starting a company in a totally new industry requires deep research and preparation. After doing all the preparation groundwork, the next step is choose a good clothing manufacturer to support your business. Hence, to gauge for an accurate estimate on…

Thе histоry оf thе Porsche cоmpany bеgan lоng bеfore Ferdinand Porsche thоught оf stаrting his оwn autо manufacturing business as а yоung еngineer he dеsigned thе first elеctric / gasonline hybrid in 1900. Over his carеer he wоrked with Daimler, Mercedes, Daimler-Benz, Volkswagen, Auto Union,…

“Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.” (Nike. Just Do It) Nike launched a campaign with Colin Kaepernick (Civil rights activist and ex-NFL player) a…

As from the process analysis, it is known that value stream management is a strategic approach for organizational alignment as well as a structure. That ensures all functions which are adjusted to support specific value streams of any business. In this process, there is a…

Testing the influence of manager’s knowledge inflows on their exploration/exploitation activities: Findings indicate (as expected) that top-down knowledge inflows of managers positively relate to the extent which these managers conduct exploitation activities, while they do not relate to managers exploration activities. Also (as expected –…