Essays on Brand

Retail environments all have their own unique designs, styles and attractions to represent their brand and products. These work together alongside the elements of design to create a relationship with the customer, attract attention to their brand and to enhance the customers shopping experience resulting…

Introduction The purpose of this paper is to evaluate the statement of (King, 1973) focusing on how firms developed their brands from a product in modern economies. The analysis debates how companies gain customer’s loyalty with trust, endorsement and emotional involvement. Supporting the thesis with…

The first time I heard about Supreme was in April 2, 2014. A newspaper showed that NYPD has forced Supreme to not sell the Supreme/Nike Foamposites and accompanying clothing in New York Store. At that time, I was shocked that why do people so crazy…

One of my acquaintances named Ann differs in unusual behavior in social networks because of what her activities are curious from the point of view of research through Goffman’s theory. Modern investigations show that social media has become one of the crucial parts of a…

Introduction The purpose of this DA report is to analyze the brand PepsiCo by describing its brand hierarchy and brand portfolio and how it has worked to support new products and brand extensions. The parts that will be focused are: Description Brand Portfolio PepsiCo has…

Bill Bower man a track coach and Phil Knight an Oregon runner were visionaries that wanted a lifestyle of designing and selling in the athletics department. They teamed up together to create and innovate the future billion dollar company they have today. Beginning under the…

History Kishandas & Co. is a renowned name from the land of Nawab’s, Hyderabad which was one of the most celebrated princely states from the Pre-Independence era. Hyderabad has been known in the jewellery sector for its pearls. Kishandas is a family owned business with…

The beauty Industry in Kenya has undoubtedly been experiencing a remarkable revolution, going by the influx of International brands setting up shop here. MAC cosmetics is one of those brands and its entry into the local market was literally a dream come true for many…

As a travel blogger, I’m in constant search for comfortable shoes. I feel confident saying that I’ve tried most shoe brands that claim to be excellent quality with superior comfortable. Sure there have been some shoes that fit my needs and others that left me…

Creating a diverse and inclusive culture at the leadership level has been shown to attract, motivate, and retain top employees, as well as to increase the success of an organization. The sports industry as a whole has long since attempted to solve for the lack…