Essays on Brand

Corporate social responsibility or CSR initiatives are important parts of the corporate structure in the twenty first century, as consumers are more, now than ever, looking for a more in-depth relationship between them and the organization they select to purchase a good or service from….

Do you remember Coca-cola Happiness? Machines which gave free gift to people as an extra dose of happiness? If you don’t remember or don’t know about it at all then let me tell you. “Coca Cola Happiness Machine”- is one of the famous global campaigns…

This Harvard business review explains the difficulties that Samsung faced when they were trying to go abroad with their company and associated products and also how they changed their business system to make their company an international success. This review is written by Khanna, T….

Every auto maker (whether it’s Ford, Chevrolet, Dodge, etc.) has a unique way of appealing to their customers. Chevrolet’s slogan “Like a Rock” appeals to the fact that their vehicles are built tough, and the same goes for Ford’s “Built Tough” which also appeals to…

The demise of blackberry was ultimately due to their prior successes. They were not able to manage all the changes that were happening around them such as the evolution of cellphones heading to bigger touch screen displays but instead decided to be conservative and complacent…

SWOTS stands for Strength The store is divided into many departments Men, Women, Children and Household material. Brand image is reputed. Good quality of clothes with affordable prices. Consumer get varieties. Very famous globally and is always found with new stock. Best Location and Big…

Nike, Inc. has traditionally been a brand suited for competitive athletes, with its origins rooted in selling athletic shoes, but eventually expanded to sell clothing and gear to athletes and non-athletes alike. Nike has adapted its advertisement campaigns to reach its eclectic audience by sponsoring…

The case describes the building of a new brand of detergent, Nirma, by an Indian entrepreneur. His product, marketed in a revolutionary way, overtakes the long-time market leader, Hindustan Lever (HUL), the Indian subsidiary of Unilever now HUL, which had utterly failed to recognize the…

Twice in the past six months I have bought products from seeing it advertised on Facebook. The first one was a piece of exercise equipment that a friend that I trust “liked”. The second item was for a beauty product that was a one size…

Introduction The most common terms encountered in marketing are Product and Brand. There is a dynamic difference in both where the first is created by a company and the latter is built by the customers using it (S, 2015). A Product essentially is a single…