Essays on Brand

Introduction The purpose of this DA report is to analyze the brand PepsiCo by describing its brand hierarchy and brand portfolio and how it has worked to support new products and brand extensions. The parts that will be focused are: Description Brand Portfolio PepsiCo has…

Bill Bower man a track coach and Phil Knight an Oregon runner were visionaries that wanted a lifestyle of designing and selling in the athletics department. They teamed up together to create and innovate the future billion dollar company they have today. Beginning under the…

History Kishandas & Co. is a renowned name from the land of Nawab’s, Hyderabad which was one of the most celebrated princely states from the Pre-Independence era. Hyderabad has been known in the jewellery sector for its pearls. Kishandas is a family owned business with…

The beauty Industry in Kenya has undoubtedly been experiencing a remarkable revolution, going by the influx of International brands setting up shop here. MAC cosmetics is one of those brands and its entry into the local market was literally a dream come true for many…

As a travel blogger, I’m in constant search for comfortable shoes. I feel confident saying that I’ve tried most shoe brands that claim to be excellent quality with superior comfortable. Sure there have been some shoes that fit my needs and others that left me…

Creating a diverse and inclusive culture at the leadership level has been shown to attract, motivate, and retain top employees, as well as to increase the success of an organization. The sports industry as a whole has long since attempted to solve for the lack…

In the present aggressive and dynamic world, with each business giving a similar sort of item or service, the firm which thinks of a creative idea can plan to make due over the long run, by drawing in and attracting clients. Company Profile A German…

At the time mobile phones were introduced to the world Motorola was a leader of cell phone business world. It was an American company founded on September 25, 1928. In 1998, it became a leading designer and manufacturer of cellular phones and many other communications…

Introduction: This report aims to review the marketing theory of Customer Loyalty for the Brand Maybelline New York. Customer loyalty is an effective way to improve a company’s performance. For this essay Customer Loyalty is defined as an integral part of the customer promise, and…

Background H&M is know as Hennes and Mauritz founded in the late 1940’s by Erling Perrson in which established in Sweden. The word Hennes is translated as “her” reasons at the time it was know for only selling women’s clothing. In later years the brand…