Essays on Brand

The paper undertakes case study analysis of Stockholm-based multinational fashion retailer, Hennes &Mauritz (“H&M”). It assesses the following: effectiveness of the firm’s leadership, basis of firm’s competitive advantage & potential challenges to the strategy, and future growth strategies that the firm might pursue to maintain…

Background Hennes was founded in 1964, by Erling Persson in Sweden, for women only clothing, then acquired a men’s clothing brand called Mauritz Widforss in 1968 to become Hennes and Mauritz H&M (Gerber and Saiki, 2010). In the 60’s the company opened its first branch…

Nivea’s ‘Cares for Family ‘ print advertisement is an iconic brand with a global reach and an exemplary success story. It is also the most important and most valuable Beiersdorf brand. Started by a Pharmacist Karl Paul in 1928, the company began on Match 28,…

Netflix is one of the most well known brands in America and the world. With over 125 million subscribers globally, Netflix accounts for 64.5% of the American digital video viewers. (Statista., 2018) A study by Statista found that Netflix is expected to jump from 125…

Something has lead you to check out STNGR USA. Perhaps a friend referred you; perhaps you stumbled upon us while browsing for gear online. If you’re new to us, this is your lucky day. STNGR USA is an excellent new resource we are confident you…

Frasco must adopt a limited growth strategy, such as future market penetration and market development. These strategies have greatly helped Frasco to remain competitive in the LCC market. Many new competitors such as Tiger Airways directly threaten their market share. Therefore, at present, Frasco needs…

In online communities (a form of VCI in which customers can share their knowledge or simply interact with each other), people seem to be motivated by creativity or their identification with the brand itself to contribute to the VCI process (Füller, Matzler, and Hoppe, 2008)….

Talent acquisition serves as a very complex process. The Brandon Hall Group (2015) names five main reasons for a bad hire in their current research report: Job interview process Weak employer brand Negative candidate experience Insufficient onboarding process Lack of information In a Forbes magazine…

From the classic mid 70s to the late twentieth century, the brand ‘FORD’ had ruled automation industry with its stylish and bold Ford f150 4X4 Truck. Due to its immense popularity, it was also seen in various TV shows and movies. It has been the…

Mercedes-Benz is one of the world’s most successful premium brands. Its technical perfection, innovative design features and numerous car legends have made the Mercedes star one the world’s best-known trademarks today. During the years, Mercedes Benz was known as the leading car manufacture but then…