Essays on Branding

Introduction of the Company Charles & Keith was founded in 1996 by a pair of brothers, Charles Wong and Keith Wong. The company is based in Singapore and has eventually hit the overseas market throughout Asia and other parts of the world like the Middle…

Concept of management and its relationship with products Design or re-develop a product based on a specific NZ target segment. Lacoste New Zealand offers clothing for men but doesn’t cater to women’s wear. The lack of product offering affects the revenue of the brand since…

Buying clothes brand online for this season is usually a bit complicated. Is that these months are not very cold or hot, since the temperature varies depending on the time of day. Therefore, the correct choice of outfits must be made so as not to…

When the word branding is mentioned, small and medium sized business owners are likely to envisage expensive consultations and protracted complex projects. While it is the norm for total branding projects to be extensive and expensive, there are still cheaper and abridged ways of improving…

Introduction The purpose of this DA report is to analyze the brand PepsiCo by describing its brand hierarchy and brand portfolio and how it has worked to support new products and brand extensions. The parts that will be focused are: Description Brand Portfolio PepsiCo has…

A distinct ethical struggle may be found with a company that is selling imitation or counterfeit products. These products, though clearly characterized as imitation may lend overall market confusion if they are ever resold. There are certain implications to imitation products entering the market where…

Each year millions are spent by the advertising industry on marketing, advertising and market research targeted toward children and teens. Advertising is not a new industry or concept, its been around since ancient Rome, archaeologists discovered signs from the Roman times advertising property and land…

Explore the latest segment of outdoor advertising: The Cab Branding! For consumers cabs/ taxis are a budget friendly travel medium for both short and long distances. But for advertisers they open a whole new segment for effective advertising. Yes! Cab branding in India is the…

“Eco-fusion Tea” is a sustainable Fairtrade tea, the product line of beautiful, premium, flavoured teas includes English Breakfast Tea, Pure Camomile, Lemon and Honey, Wild Apple and Wild Berry. “Eco-fusion Tea” will be the leading sustainable Fairtrade tea supplier in Australia with a rapidly developing…

Taking into account that it is estimated that the percentage of changes and returns in online commerce is 30% compared to 8.8% of physical trade, efficient management of this point is a strategic task. In this post, we explain what is the right way, regardless…