Career Opportunity in Digital Marketing

Essay details

Please note! This essay has been submitted by a student.

In the fastest growing economy and the growth of modern technology, every businesses either it is small or large are trying every aspects to reach at high. Digital marketing is one of the bestest way of marketing at high level on lower cost and also provides information to the users through electronic device, mainly includes websites. It has actually been around much longer. It can express your views and ideas in various form such as content marketing, SEO etc. and In coming years it become the first choice of the business for advertisement and there is cut throat competition become apparent among the marketers for providing best service and businesses to be at top level.

Essay due? We'll write it for you!

Any subject

Min. 3-hour delivery

Pay if satisfied

Get your price

Every business want to grow their business fastly at lesser expense. So, mainly digital marketing is the marketing of goods and services through online or offline. Also there is also a source of Marketing via radio marketing, television marketing and mobile marketing. Radio is past one's prime way of advertisement and it is still used for advertisement where people are not using much internet, for such places radio is good source of Marketing television marketing is around us from many years also in existence with lots if tv ads. All these source of marketing sounds expensive but digital marketing is relatively inexpensive.

Mostly people accessing internet through their samrtphones rather than desktop or laptop. Business advertise their product via calling or texting. Online or offline, a text message is almost a guaranteed read. With the changing of time online and offline business both shoots up and they need a better platform to advertise their products and services and digital marketing best suits them, it not only helps to advertise but also helps in market research which helps to know the taste and preference of customers. As the businesses are shoots up and with heavy demand for advertisement so, with this increase digital marketing needs more hands at every stage to look at their work through this. It is flexible and versatile nature of business that makes it so interesting.

There are lot of career opportunity having their own benefit

  • content Writer
  • search engine optimization
  • social media marketing
  • digital marketing manager
  • conversion rate optimizer
  • search engine marketing

These are few career opportunity and now we will going to discuss all these category

Content writer

They mostly focus on creating valueable, relevant, and consistent content to attract and retain audience. You have to highly skilled in developing on-brand social media content. You love to see the numbers on social media increase as a result of your written and visual content creation. As content writer you get an advantage to work from home without any problem. Skills required: excellence written and verbal communication with intense understanding of brand identities, business marketing tools to optimize social media. work quickly and efficiently within given deadlines. Passionate about social media trends and developments, and knows how to manage social media activity accordingly.

Search engine optimization executive

SEO have thorough understanding about the market trend and online research that can be beneficial to clients. It helps business to create brand awareness among the audience and marketing at high level. The responsibilities of SEO is involved in creating keywords, designing marketing plan to work better. Main task to achieve position at first page of search engine. keep monitoring on web pages activity and makes changes to make it better. Skills : Establish keywords and mapping to campaign goals and develop text-based titles. Manage keyword lists, keyword bidding and SEO copywriting. Build landing pages. Conduct site audits document site optimization, improve visibility, and site structure.

Social media marketing experts

Running paid advertising in Social media is something that requires expertise and experience. It deals with gaining website traffic via social media sites and to create content in such way to attract customer and also pursuade them to share it across their social network. skills: Create social media posts for Instagram and Facebook and put them together in a way that is visually appealing. Write copy and captions for social media posts with personality tailored to the client and setting up ad campaigns that reach the right people. Planning, shooting and editing video content for clients – from corporate videos to events and Instagram stories. Graphic design skills or at least a visual eye. Planning, shooting and editing video content for clients – from corporate videos to events and Instagram stories.

Digital marketing manager

The demand for Digital Marketing Job Opportunities for experts is high as the companies are hunting for the same. It play an active role in developing, planning and executing the Media social/digital initiatives and programs while maintaining brand voice and ensuring clear and consistent brand messaging. Digital marketing managers are responsible for bringing together the different component of digital marketing together and make it efficient. Skills: Use best practices for social media and digital marketing to assist with the expansion of the brand and establishing goals for engagement and sales growth. Make strong digital marketing strategies that generate a lifetime value model for user acquisition and retention.

Conversion rate optimizer

CRO's main work is conversion at every step of marketing funnel. They have various tools to achieve higher conversion. With the help of conversion optimizer you increse your revenue per visitors. It also help in optimize product page by adding picture, videos, description about product etc. Ratings and reviews build trust and credibility. The most obvious form of CRO has to do with shaping a landing page. The landing page, especially a long-form landing page, is where the conversion optimizer’s skills are on display. Long-form pages require lots of explanation, lots of persuasion, lots of flow, and lots of words in general. Skills: CRO needs to understand how SEO affects landing page copy. You understand a conversion situation on a detailed level. Every CRO is an A/B tester. The better you are at A/B testing, the better you are at conversion optimization. Testing is like any other skill in CRO. The more you do it, the better you get. Work on sharpening your skills at testing, and you’ll be able to whip your site into shape.

Search engine marketrs

The task of SEM are also done by digital marketing manager. Maintain the company’s social media presence across all digital channels.


Digital marketing have Bright scope for freshers. It doesn't require higher degree or higher qualifications but it requires a good knowledgeable about digital marketing and analyse market with lots of patience. It is going to be the first choice of business.

Works cited

  1. Chaffey, D. (2019). Digital marketing strategy: implementation and practice. Pearson Education Limited.
  2. Järvinen, J., & Karjaluoto, H. (2015). The use of Web analytics for digital marketing performance measurement. Industrial Marketing Management, 50, 117-127.
  3. Kalyanaraman, V., & Sundar, S. S. (2006). The psychological appeal of personalized content in web portals: does customization affect attitudes and behavior? Journal of Communication, 56(1), 110-132.
  4. Kaur, K., & Singh, P. (2020). Role of social media in digital marketing. International Journal of Emerging Research in Management & Technology, 9(4), 1-4.
  5. Kotler, P., Kartajaya, H., & Setiawan, I. (2016). Marketing 4.0: Moving from traditional to digital. John Wiley & Sons.
  6. Lapa, K. (2020). Digital Marketing Course: Get Certified by Google. Google.
  7. Pooja, P., & Usha, V. (2019). Search engine optimization: A literature review. International Journal of Emerging Technologies and Innovative Research, 6(5), 159-167.
  8. Sooknanan, P., & Rossmoore, D. (2017). The impact of mobile marketing on small businesses: A case study. International Journal of Business and Applied Social Science, 3(10), 73-85.
  9. Trusov, M., Bucklin, R. E., & Pauwels, K. (2009). Effects of word-of-mouth versus traditional marketing: Findings from an Internet social networking site. Journal of Marketing, 73(5), 90-102.
  10. Zahay, D., & Griffin, A. (2010). Social media and small business: An exploratory study of communication patterns, use, and value. Journal of Small Business Management, 48(2), 258-279.

Get quality help now

Prof. Johnson

Verified writer

Proficient in: Profession, Marketing

4.9 (1373 reviews)
“Good paper. Just have to change the heading to what was on the article instead of what you thought it should be.”

+75 relevant experts are online

More Service Marketing Related Essays

banner clock
Clock is ticking and inspiration doesn't come?
We`ll do boring work for you. No plagiarism guarantee. Deadline from 3 hours.

We use cookies to offer you the best experience. By continuing, we’ll assume you agree with our Cookies policy.