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Case Study on the Allergy Cases and Methods of Prevention

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Food allergies is a frequent concern globally, especially in developed countries such as Europe and America (Gowland and Walker, 2014) and this concern are growing rapidly with prevention as the sole effective treatment (Pieretti et al., 2009). There are cases of allergic reaction ranging from mild to severe, two of which fatal cases happened in the United Kingdom in this last decade. This is brings up a question of what we can try to further prevent allergies. This essay will try to summarize these two cases and provide suggestions of what methods or measures that can be taken to prevent more allergy cases from happening.

One case is of a boy named Owen Carey, who suffered severe allergic reaction to milk in his burger at the Byron restaurant branch in Greenwich in 2017. According to an article in The Guardian (2019), Owen ordered a chicken burger, however the menu did not inform that the meat was marinated in buttermilk. Although it was said that the restaurant did provide allergy warnings at the back of the menu, it was printed in black font against blue colour of the paper that made it difficult to be read (ibid.). The technical manager of the restaurant believe that the staffs have received adequate training and the restaurant has followed industry standards regarding food allergies at that time, therefore it was the customer’s responsibility to inform the restaurant about their allergies so arrangements can be made (ibid.).

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Another case is from last year, where a girl named Natasha Ednan-Laperouse had fatal response to sesame in her baguette sandwich she had purchased from a Pret a Manger branch at Heathrow Airport. The Guardian (2018) has reported that the wrapper of her sandwich does not have any allergen advice, which is apparently quite common for small sandwich shops. Natasha’s father informed that the signs (that may contain allergy information) on the refrigerated cabinets were placed in position which is insufficient for good visibility (ibid.). Her case is one of the ten cases of allergies of products from Pret a Manger that year (ibid.).

I have done several research and compiled a few suggestions that can be used to prevent any possible future allergy cases. Firstly, labelling needs to be improved more. Labelling has often frustrated consumers with food allergy, mostly because it is not specific, transparent or visible enough to be understood clearly. Generally, Gowland (2002) states that there three categories of food allergen labelling:

  1. Contains (where the allergen is the integral ingredient of the product)
  2. May contain traces of (a temporary measure after thorough risk examination)
  3. Free of (particularly useful for food that have clear connection to an allergen)

Despite this, According to Pieretti (2009), there are still a lot of ambiguity in food allergy labelling, especially for the term “may contain” which is frequently not regulated. There have been several cases of costumers incorrectly interpret difference on the risk levels of term ”shared equipment”, “shared facility” or “may contain”, that could lead to potential risks (ibid.). Furthermore, most labelling often does not contain specification of a certain allergen, for example, a consumer who has allergy to only hazelnut could get confused with the labelling “may contain nuts” since it does not specify what type of nut inside the product, or a person could mistake the term “may contain soy” as warning for soy allergy in general but it could be just a warning for soy lecithin allergy (ibid.). Therefore, it is perhaps the best for food products to have labellings containing list of the entire ingredients and highlighting any possible allergens.

Labelling is not limited on food packagings only, but also applies to displays and places where food were distributed, even in online food shops. Start by putting food in designated section based on allergens (for example putting all products containing sesame in a shelf labelled ‘contains sesame’), display visible stickers, cards or signs on various places in the area and consider the colour contrast, angling, or position of the allergen informations in terms of visibility. Following arrangements in supermarkets, in a place that is large enough in area, it is possible to divide into aisles based on ingredients, such as an aisle for meat products, an aisle for dairy products and so on.

Secondly, restaurants should put more effort in providing their employees with more adequate training regarding allergies. Aside from health factors, taking into account that this concern could have an effect on amount of people dining out (Ming Lee and Xu, 2015). This might have an impact on rating of restaurants and cause significant loss on revenue of the restaurants industry as a whole (ibid.). As number of people suffering from food allergy becoming increasingly prevalent, it is probably best for restaurants to emphasize the severity of this matter and be prepared to meet needs of people with possible food allergies.

Study by Ming Lee and Sozen (2016) have revealed that many employees think that the training is not interesting enough, lacks emphasis on the importance of allergy and fairly time-consuming. But now that technology has become more advanced, it may be possible to do training through mobile devices or a website which is more flexible, interactive and consume less time and energy (ibid.), providing the employees with a good reward system could even motivate them further (Ming Lee and Sozen, 2016). This applies to food manufacturing industries as well.

Additionally, it is important to train the employees to establish a good communication to the costumer so they will feel more at ease to inform the restaurant of any additional inputs, requests and requirements (Ming Lee and Xu, 2015) and to always remember to ask for allergy information beforehand. Making modified versions of the menus for people with allergies, advertising allergens in social platforms and listing out all possible allergens in the menu offered, for both in the restaurant and uploaded to their website is also recommended (Ming Lee and Sozen, 2016), preferably with font colour that can be clearly visible against the background colour.

Thirdly, educating the public about importance of allergy. It would be even better if this matter was taught since young of age. Starting from informing public about basics of allergy, importance of allergen warnings and learning simple prevention method such as avoiding cross contamination with possible allergen (Gowland et al, 2002) and bringing epipen in case of emergencies. It is also encouraged for costumers to inform food retailers or restaurant employees for any allergy or diet requirements, even possibly a food allergen card to further consolidate their stance if their request is met with doubt (Ming Lee and Xu, 2015). This also includes advertising allergy prevention in TV or the streets (posters or banners in public places).

And last but not least, to try to create or enforce more strict laws or regulations regarding allergens in food processing industries. Several laws have been established, yet many people still think that there are still error in them. Most laws requires advisory labelling to be truthful and not misleading, however they often does not provide specific and additional guidelines, which could lead to false assumptions by consumers (Pieretti et al., 2009).

One suggested solution would be enforcing a law in which food manufacturers, food distributors and restaurants should have a first aid kit containing at least one epipen for drastic measures.

Recently, new laws have been created in honour of the two victims above. “Natasha’s law” which requires food businesses to provide labelling on pre-packaged food which contains the list of the full ingredients and emphasizing allergens that may be inside their product (BBC, 2019) and “Owen’s law” emphasizes the importance of clarity in food allergy labellings in restaurants (Leigh Day, 2019).

From above, it clear that food allergy still has errors despite its developments. There are several suggested methods, however it would be great if more further research can be conducted to prevent incident as such as the two cases from occurring again in the future.

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