Essays on Consumer Behavior

In 1971, Kotler and Zaltman described social marketing as “application of marketing practices to nonprofit and social purposes. ” Social marketing plans and implements social change by persuading the target audience to adopt a certain idea or practice. It includes individuals adopting a new behavior,…

Introduction Based on Maslow’s theory, consumer needs sets the core foundation for all aspects of marketing. (Schiffman, 2008) Interpreted as the connection between basic human needs and desires, companies can control their consumers’ behaviour and decision-making process by linking their basic needs-motive to induce certain…

Introduction NYX Cosmetics, under the L’Oréal group, is a popular drugstore cosmetic brand fixated with beauty budget plan. By creating a high-end look on a teenager’s budget, it became highly influential from popularising with top beauty vloggers and their massive following of fans. Their target…

The first key takeaway is that price promotions drive short-term demand and encourage brand switching. Assuming that a particular brand provides price discounts such that the price of a product becomes lower than that of its substitutes of another brand, consumers are likely to switch…

Everyone who has made an airplane with paper knows that bending the sides of the wings makes your plane, not only much cooler but fly farther. Nowadays, airplanes tend to use this technology more regularly. So, the next time you see an airplane, look at…

In this indicating love towards of coca cola and make it happy to fans of coca cola and using for refresh perfect refreshment to everytime. The postmodern semiotic concept of hyperreality changed into contentiously coined through French sociologist Jean Baudrillard in Simulacra and Simulation. Baudrillard…

FashionValvet was founded by Vivy Yusof and her husband, Fadza. Both of them only 23 years old when their first retail shop opened in November 2010. The shop located at Bangsar, Kuala Lumpur. Actually, Vivy came out the idea to open an online site when…

As technology continues to evolve consumer behavior does too- and retailers need to stay ahead of the curve. As we move rapidly into the shopping trends and seasons, what the biggest challenge faced by the consumers are the long and tiring queue at the counters….

Consumer behavior is a field of study which is interconnected with the human mind, thereby gaining a complete understanding is impossible. However a forecast of human behavior can be made through analyzing previous purchasing decisions. Consumers make buying decisions frequently but are unaware of the…

Indian automobile industry, especially the two wheeler segment has undergone tremendous change from the earlier times, when two wheelers were more or less about the scooters, and bikes were the odd one out. Over the years, consumer behavior has changed drastically and it has become…