Essays on Consumer Behavior

As technology continues to evolve consumer behavior does too- and retailers need to stay ahead of the curve. As we move rapidly into the shopping trends and seasons, what the biggest challenge faced by the consumers are the long and tiring queue at the counters….

Consumer behavior is a field of study which is interconnected with the human mind, thereby gaining a complete understanding is impossible. However a forecast of human behavior can be made through analyzing previous purchasing decisions. Consumers make buying decisions frequently but are unaware of the…

Indian automobile industry, especially the two wheeler segment has undergone tremendous change from the earlier times, when two wheelers were more or less about the scooters, and bikes were the odd one out. Over the years, consumer behavior has changed drastically and it has become…

This research by the author is the first to look empirically at voluntary consumption practices of American consumers nationwide. According to the author, its long term objective is to foster increased interest in sustainable consumption through an analysis of what simple living entails and the…

Aging Effect Kotler & Keller, (2009) discuss that age often determines what type of food, clothes, music and recreational activities consumers like. Mode of purchase among teenagers, youth and aged respondents is dominantly individual. Among the middle aged the practice of purchasing with spouse is…

Convenience Seeker This segment of our consumers were found to have relatively simpler and selective decision criteria designed to optimize their shopping experience in terms of convenience. This type of consumer is making decision based on convenience, company reputation and after sales services. All these…

The following provides a brief overview of what this project aims to fulfil and is detailed further on in the Product Specification.The power tool industry is currently in a trend of growth, and has been for many years, this is due to the increase of…

Background Due to technology advancement, it had revolutionised the way information is presented to us. Now, we rely heavily on digital media social platform such as Facebook and Instagram for information. As such, there is tremendous amount of information being shared on social media platforms….

In this part, I would briefly introduce and analyses my certain buying situation as well as my role as a customer on that day. That was a day when I was in my visiting journey in my home country, Viet Nam, and intended to purchase…

Background After the referendum of Sudan and South Sudan that took place in 2011, Sudan experienced tremendous changes and shifting in its economy, they lost a major share of its Oil Fields. With time prices started to increase that lead to inflation and the devaluation…