Essays on Consumerism

Background Due to technology advancement, it had revolutionised the way information is presented to us. Now, we rely heavily on digital media social platform such as Facebook and Instagram for information. As such, there is tremendous amount of information being shared on social media platforms….

The average American sees or hears 4,000-plus ads per day” (Sanders). Every day millions of people are on some form of social media, such as Facebook or Instagram, and they often see advertisements that typically persuade that person to buy one of the latest gadgets….

Daily people come back home drained, exhausted from work. Students are arriving back from a lengthy day at school, only because they need to do well to get a job.A job is required in order to sustain people’s expenditure. They work, to spend money, only…

Cognitive dissonance is the unpleasant state of tension that takes places when there are two inconsistent thoughts or perceptions (Zimbardo, Johnson, & Hamilton, 2014). This would usually result in a conflict of attitudes and behaviour (Hockenbury & Hockenbury, 2012) and it is something we have…

The rapid changes in the fashion industry are influencing fashion consumerism in innumerable ways and the findings are supporting the point of influence of culture on fashion in today’s world is more than compared to previous decades and is increasing more and more for various…

Strengths: 1)The beers manufactured by United breweries have a prominent brand position and brand image in the customer’s mind. Largest selling beer in India having a market share of more than 50 % 2)The company offers a wide variety of brands according to consumer needs….

Various individuals around the world believed that advertising towards youngsters is just another normal phenomenon. However, what they do not know is that a lot of mental and physical issues are being raised. A major issue with some of these advertisements is that they have…

According to the Cambridge Dictionary, perception in marketing is described as the way that someone thinks and feels about a company, product, service, etc. Another definition is that perception is ‘a psychological variable involved in the Purchase Decision Process that is known to influence Consumer…

Abstract TV advertisements often encourage consumers to simulate their preferences & behavior according to the simulated advertisement expose to them. It is essential to know whether consumers attract towards products through image focused strategy or by product focused strategy, Research will be dependent on primary…

Location is a major determinant in the success or failure of any enterprise. A wise location choice is not just strategically important but also carries a long term competitive advantage associated with it. The major reason of this study is to recognize the impact of…