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Core Competency Of Traynor’S Bakery

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Core competencies

Core competency is TRAYNOR’S Bakery whole sale ltd defining strength, providing the foundation from which the business will grow, seize upon new opportunities and deliver value to customers. A company’s core competency is not easily replicated by other organizations, whether existing competitors or new entries into its market. The core competences are defined as the collective learning of the organization, especially how to coordinate diverse production skills and integrate multiple streams of technology.

Distinctive competencies

Distinctive competencies are the combination of the best practices and technical skills that increase the competitiveness of an organization. Distinctive competencies are the main source for organizations to grow and survive, and that’s precisely what differentiates the brand from competitors. The idea of core competencies is to create unique and creative product that will be impossible for competitors to copy. Moreover, theoretically, distinctive competencies should partially bring benefits to the consumer.

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Management expertise

An Expertise Management is a specialized Knowledge Management system that focuses on finding out and continually recording what people (“experts”) in an organization know (“expertise”) or solve problems that exceed personal or workgroup capabilities. Managerial expertise refers to having an ability and skills to make business decisions and lead subordinates within a company. Three most common skills include:

  1. Human skills
  2. Technical skills
  3. Conceptual skills.

Functional structure

Our company is going to use the functional structure of organization. This structure is commonly used in single-program organizations. It is basically the standard structure mentioned earlier, which is organized around departments. This structure is most appropriate for all small organizations.

Benefits and Attributes

“Health is wealth”

Canadian Butter tart is a healthier food for people it contains less sugar and it has various healthy ingredients which people like the most. It also has Canadian maple syrup. We have Switzerland as target market, majority of the people here are health, this product can easily sell has good energy as 580 kcal.


Taste is a priority of the people, this Canadian product has unique taste due to maple syrup and it include butter, sugar and egg which make this product more delicious. In result, the taste of butter tart will help to boost the sales of this product in swiss market due to people preference for taste.


The butter tart is a kind of pastry, in the past time the Canadian butter tart like the French-Canadian sugar pie or US pecan pie but now it has unique look and it different from the pecan pie in that it has a runnier filling just because of the omission of corn starch. The recipes for butter tart vary according to consumer preference.


The Canadian butter tart is easily affordable for everyone because our company make this product according to the budget of the people in swiss market. Due to less price people can take this pastry in bulk so it will help to increase the productivity of the company.


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