Essays on Customer

Back in 1909, so the story goes, Harry Gordon Selfridge coined the seller’s well-worn phrase “the customer is always right”. Flash forward more than a century and that expression is long due for retirement. The sales industry has changed. Buying (and selling) is fundamentally altered….

A successful process of selling a product or service does not do without bilateral involvement in it both from the seller and the client. The buyer, in this case, advocates the rules and standards necessary for the title of ‘good customer.’ In the most general…

Introduction Shopping is an intriguing activity that customers undertake every day in retail shops, supermarkets, shopping malls, and other open markets. It should be noted that customer experience can negatively or positively impact the business since it determines whether the customer will return. Shopping mall…

Communication is the way to connect to our family, friends and to someone that close from us. The time goes by, technology comes in this generation because of this we can attach to someone even though we are far from them. It can be see…

Among the many changes that define this generation, online and mobile-app transactions have become major channels through which the youth spend today. In a world where the reliance and trust in credit cards seems to have decreased significantly, JP Morgan’s ‘Chase Sapphire Reserve’ credit card…

Choosing gifts is a very challenging task. This job becomes even more intimidating during the hustle and bustle of everyone during the holidays, especially when competing with other shoppers in retail shops. What’s worse is if you see your gift given to another person on…

“Treat your employees like your best customers”…doesn’t really sound like a conundrum, isn’t it? Top management and leadership teams usually know the concept well. But can they remember what’s ideal when there are high operating costs, cost of capital and reduced margins + they are…

In this task, I will be writing about the requirements of working to a brief by explaining different types of briefs, reading a brief, negotiating a brief and the opportunities of briefs. What is a brief in media? A brief is a document that states…

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Many organizations, at some point or another, have to face a crisis situation. The way an organization communicates during a crisis situation is the key way to break through that crisis. A crisis can be defined as a situation where a company faces a problem…