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  Strength The system are acceptable by people from different demographic. For example, Malaysia business can use the product from IBM CIC company as the products are in English. Can be parallel growth with other developing industry. As all the business need the electronic system, such as Business Process Manager. So, IBM can sell IBM Business Process Manager to them The product are extensive intellectual property portfolio. This means that other business cannot develop the exactly same products with IBM.

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IBM had develop a user-friendly products. For example, user interface from products such as IBM Business Process Manager have interface that can understand by everyone. Expert in information technology production and management. IBM had hired the professional in information technology to manage and create the products. The products also in different aspect such as cloud computing and artificial intelligent. IBM is high value branded business in the world. As all the consumers already know about the quality of IBM products.

Weaknesses Need internet skill for using IBM products. As all the products such as Watson are shown in browser, the users need to use internet to use the products. This required basic computer knowledge. Too depend on economical growth. If the business are bankruptcy, IBM will lost customers if the business use their products such as IBM API connect. Different country have different law. IBM’s need to check for availability. For example, if the tax is too high and IBM not accepted it, then IBM cannot go into the market. 

The system still not support multi language. For example, the language in IBM product are in English and still can’t translate into Chinese or Malay. Product are easy to be copy by other businesses. For example, some experts can make a products almost same or have additional features with IBM API Connect to compete with it. IBM still need more promoting strategy. This is because not all the businesses know IBM products. They still use the traditional method to manage as not know well about information technology.

Opportunities Many consumers have online buying habit. So, business need advance information technology tools to manage the business such as Watson AI can be used to manage the supply chain. Economic growth are stable in major market. As many businesses will be developed, IBM have more consumers to purchase the system. Government need for digital products. So, IBM can promote the relevant product to let government manage the country by using the data technology. Increase of purchasing capacities. Since most of the people have more capacity to purchase the e-commerce products, they need electronic system such as Watson AI can be used to manage the supply chain. The need of information technological expert in develop secure information technology product. As IBM have many information technology professor, they able to give the services. All the businesses and government around the world need more advance information technology. So, IBM have the opportunity to approach them to give them better service.

Threat Some of the business still prefer traditional information management system. For example, business that don’t have much knowledge in information technology will reject the products from IBM. The country that have low economic development still not suitable for IBM to growth. This is because the demands for IBM products such as artificial intelligent technology are still low. Small size enterprise not so prefer advance information technology products. Weak protection in legal for intellectual property in developing market. So, the products from IBM will be clone and use to compete with them. Scare for risk in online purchasing in social. So, some of the business that not accepted by the consumers are difficult to survive. This will reduce the revenue of IBM since IBM develop product that support for business management. The product have risk when face with cybercrime. Some of the hackers still finding the chance to attack the system. If they have found new technique, IBM products will face the risk. There are a lot of competitions in information technology market. For example, more and more information technology companies will develop and compete with IBM products.

IBM wants to become the leadership in information technology industry business. IBM wants to guide strategic management and direction in information technology industry. IBM want to lead to create, develop and manufacturing the most advance information technology in future. They also want to provide professional solutions, services in information technology industry.

Vision To be the world’s most successful and important information technology company. Successful in helping out customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important, because we will continue to be the basic resource of much of what is invested in this industry.

Mission To lead in the creation, development and manufacture of the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics. And our worldwide network of IBM solutions and services professionals translates these advanced technologies into business value for our customers. We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide.

IBM is information Technology Company that has potential to become the leader in information technology market. They hire many professors to manage the system. Many types of database had developed to maintain the system. Based on the SWOT and PESTLE analysis, IBM can develop its own competitive edge to expand the market share. The products in IBM have its own key features and advantages.

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