The aim of this report is to discuss ethical and social issues of Nakia, stakeholders included, transparency about its ethics and social responsibility, code that addressed values and corporate social responsibility and how the corporation account for its ethical and social responsibility. The adaptive cycle will be used to connect the different stages of the reorganization stages of Nokia.
Nokia introduced two models as Lumia 920 and 820 on September 5, 2012 by focussing on Pure view camera technology. But the ad showed an Optical Image Stabilization feature of Lumia 920 which was caught and proved to be fake. Neither the still image nor the video was taken with Lumia 920. The company issued formal apology for the advertisement by saying it as a disclaimer representation of OIS only.
Moreover, Microsoft took over Nokia handset along with a licence for its patents leaving Nokia with Redmond based software and Nokia Siemens Network (NSN). Because of this it slumped badly as Samsung and Apple were in the face of challenge at top end of the smartphone market and Chinese “white-box” at the low end by making ultra cheap smartphones with features of Nokia. Since it began selling windows phone in 2011, less revenue was generated.
The transparency that company shows for its ethical and social responsibility is very lucid. Nokia corporation always believes in showing the mirror image of itself to its customer and employees. They have addressed the environmental (low carbon economy) and social issues that company is facing nowadays and their target to resolve such issues. They focus on three priorities for environmental issues which are as follows: energy efficiency, managing substances in their products and take-back and recycling. They are doing what they claim to do.
Overall assessment of ethical and social responsibility. By analyzing the whole Nokia corporation, we can say that even after a huge slump in telecom market, they came with a powerful
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