Essays on Fashion

Internet of things or IoT refers to worldwide devices connected to the internet, sharing and collecting all the data. Through internet, information can be exchanged and communicated. Fashion is a part of culture, it contains self-fashioning such as street styles. At the same time, fashion…

The purchasing process is particularly a collaborative and combined implication of psychological and physical activities that goes out with in a real purchase almost daily. Therefore it is interesting to study the relationship within “what to buy” and “why we should buy it”. In this…

What associations do we have when we hear the word “Chicago”? The famous musical with Richard Gere and Renee Zellweger? Or an American city with skyscrapers, canals and parks? No, in my head images of elegant women from the 30s come up. The scenery is…

Introduction Online shopping , as a trend, is growing in India. Out of the several categories that online retailers provide, clothing forms a major chunk of profit making categories for the e-tailers. Started as a category which was infamous due to its lack of option…

There’s no denying that trendy womens pants are a staple piece in every woman’s wardrobe. But there comes a point when you run out of ideas on how you can style it. Worry no more, here are some fun ways you can wear your favourite…

The fashion business is a multi-billion-dollar industry which is beset with problems of sustainability and waste, ultimately causing environmental damage. Everyone enjoys buying and wearing clothes, but it is an unpalatable and undeniable truth that the fashion industry is a major contributor to world-wide waste…

This essay looks at analysis and evaluation of the social activities of the fashion brand Zara. Following the evaluation of ZARA’s social and digital marketing strategies and methods used by ZARA will be obvious. Social media advertising has become an integral part of daily practice…

The safe haven for some communities but constant bully for others, the fashion industry is one of the most exposed and highly scrutinised when it comes to equality in different shapes and forms. Over the years improvements are being made which we can see but…

Fashion is a form of art, and like art, it is expressive. The top fashion houses constitute a major part of the fashion industry and the products that they make, and the way they communicate the same, makes a huge impact. It reaches out to…

Event management and research are the key components to managing a successful event. In this essay I will be exploring two events in order to have a better understanding of event management for my showcase. The events that have been chosen are the IMATS and…