Essays on Fast Fashion

“Do I get a coffee? A snack? Or something to wear?”– Elizabeth L. Cline If you have ever been a participant in some kind of fashion conversation, among other things somebody may have thrown around a phrase ‘fast fashion”. So what the “fast fashion” exactly…

“In the case of fast fashion, since companies are changing their inventory so quickly I could consider their green marketing as greenwashing, Because even if you say you are green, you are still shipping clothes and changing your collections, which will harm the environment in…

Fast fashion in Elizabeth L. Cline’s book Overdressed is described as a radical method of retailing that has broken away from seasonal selling and puts out new inventory constantly though out the year. Fast fashion merchandise is typically priced much lower than its competitors –…

Zara is considered a fast fashion company. With more than 4,000 stores all over the world, Zara is known for their extraordinary approach to operation management that allows them to develop a new product and have it delivered to stores in just two weeks. In…

T-shirt appeared in the women’s wardrobe relatively recently, it came to us from the Americans since the Great Patriotic War. She wore military uniforms, and she was considered to be underwear – these T-shirts were only 2 colors of white and black. Over time, the…

H&M’s target market is very broad because of their extensive product portfolio. Their primary target audience is women between 20 and 34, who are on the market for trendy fashion at a low price. These women are up-to-date, trendy and fashionable consumers. They see shopping…