Future Goals and Product Quality of Freshii Restaurant Brand

Categories: Restaurant

Freshii is a fast-growing restaurant brand serving a healthy and customizable menu built around high-quality ingredients such as fresh produce, lean proteins, healthy grains and ethnic spices. Founded in 2005 by Matthew Corrin in Toronto, Canada, Freshii’s core mission is to help people all over the world live healthier and better lives by making healthy food convenient and affordable. Freshii offers a delicious and diverse menu that energizes people “on-the-go”, appealing to a broad spectrum of customers across many demographics. The Freshii brand is particularly embraced by the millennial generation, a demographic that is focused on maintaining a healthy and customized lifestyle.

Our franchise partners are opening stores across various countries, demonstrating the global portability of our brand and its broad appeal. We believe Freshii is at the forefront of the global health and wellness movement, pioneering the new “healthy fast food” category.

Product Quality

Freshii, founded in 2005, uses all natural ingredients such as dairy products, grains, and vegetable in their products to help serve the high quality foods that they are known for today.

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By using all natural ingredients, customers can knowingly eat healthier as it will benefit the customer’s health when they choose Freshii. Commonly known, many people people are self-conscious about the amount of calories one must take daily, and they choose between high and low calorie foods.

As often known as the leanest meat in the animal kingdom, poultry. Other poultry includes duck and turkey, however, looking specifically chicken, we can see how much calories it has depending on which part of the chicken it is.

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With this chart of the popular foods from Freshii, we can that chicken from them have considerably lower calories. In addition to all the low calorie foods that Freshii provides, the company also provides half of their menu has plant based. This provides a wider selection of different foods for vegetarians and vegans than other restaurants. For other people, non-vegetarian and non-vegan foods are still on the menu. Their meats are carefully monitored and the supplier of their meats are regulated by the Humane Slaughter Act and hormone free. In addition to their meats being closely observed, their eggs are also free ranged. This makes Freshii’s products considerably more healthier than other restaurants due to their diligence of control of how they obtain their supply. Without the hormone that some meats are exposed to, people can ingest it without having side effects.

Now with today’s trend, advertisements are everywhere. Freshii can help Hootsuite grow and also vice versa. By knowing their target audience, both companies can have neutral benefits to each other. Currently, many people are trying to eat healthy, and by using Hootsuite, Freshii can increase their business, thus also benefiting Hootsuite.

Eleven-year-old Freshii has doubled its restaurants last year to more than 200 franchised units, with plans to almost double in size again in 2016, with innovation at the heart of its strategy. The forefront of Freshii’s innovation comes from its ability to brand and market, quality and nutritious fast food. Freshii knows the new wave is switching to healthier options and is simultaneously trying to lead the charge whilst continuing to introduce options that are affordable and nutritious. Boasting its highly diverse and wholesome menu, Freshii has launched its own “meal boxes”, where it offers its customers three meals and two snacks each day that are designed in-house and loaded with critical nutrients to ensure healthy living. This innovative idea ensures customers are being introduced to the latest Freshii has to offer in ways that are delicious and already prepared and ready for its customers to eat. This is an excellent idea as it ensures customers are trying out new combinations of Freshii’s highly diverse menu in ways that are delicious whilst meeting their daily requirements of nutrients, all for an affordable price point. This is only possible through the operational model Freshii has chosen which allows them to selectively change their menu based on consumers’ preferences. They utilize customer feedback and closely analyze sales data to introduce, test and perfect menu items that appeal to its customers’ evolving tastes. Utilising customer feedback is essential to any business, and Freshii does that pretty well by integrating customer feedback into its menu quickly to ensure satisfaction and customer loyalty.

Freshii is able to also quickly adopt trendy food items into its stores given its flexible kitchens and strong relationships with its suppliers. The highly optimized supply chain and ability to react quickly to consumer preferences make Freshii the “fast fashion” of food and drive an increased frequency of customer visits and traffic.

Freshii has also begun to offer a juice cleanse program in which it offers up to four juices and one salad each day. We believe benefits of this cleanse program may include improved digestion,increased nutrient intake, better sleep, clearer complexion, increased energy, hydration and weight loss. All of these perceived benefits align with Freshii’s core values of health and are all marketable health benefits. Once again, the price point this juice cleanse is delivered at is compelling and relative to its well-known competitors.

Freshii also offers a diverse catering menu in which it includes breakfast options, shareable snacks, platters, wrap and burrito boxes and salads to large groups. The belief behind this is that the catering services are well-suited for office luncheons and corporate, social and special events. Freshii believes social events are an excellent tool to market its menu in which the taste and combinations of its menu will speak for itself. With the recent launch of a number of new snack offerings, which include “Energii Bites”, Freshii is trying to increase the average in-store purchase as they continue to innovate its snack offerings to drive growth across its dayparts. Catering orders and snacks are prepared daily, during off-peak hours and leverage existing Freshii menu items.

In September 2016, Freshii upgraded its breakfast menu with the introduction of Protein Egg Bowls and Green Smoothie Bowls. Freshii launched this upgrade with the idea that it sees breakfast as an opportunity to differentiate themselves in the industry and we believe it can grow its breakfast daypart over time by promoting our new menu items to its existing lunch and dinner customers.

To complement all of these new selections to its menu, Freshii has launched a mobile app which increases the convenience of accessing its food whilst further enhancing brand loyalty. This also fits into its marketing strategy as its complements an integrated marketing concept. The mobile app enables customers to order ahead of time and skip the line while taking advantage of the loyalty program it offers, which includes free meals and other exclusive deals. Freshii benefits from the app by using it to prepare pre-ordered meals during off-peak hours, which increases efficiency and helps it serve more customers during peak hours. Additionally, the marketing and operations teams utilize user data to shape the store-specific marketing strategy.

Corporate and Social Responsibility

With more healthy fast food options coming on to the market, it is important for Freshii to stay consistent, competitive and true to its brand. It is their mission to introduce the latest healthy culinary trends to their consumers at an affordable price, as well as to make sure that their menu is always evolving.

Another one of Freshii’s missions is to ensure that they stay environmentally friendly. Freshii has therefore made it their responsibility to stay “green” and has ensured that their waste is mostly made from organic product, minimizing their plastic and cardboard use.

Freshii also has also made it their duty to help less prosperous communities that are in need. Freshii has partnered with the WE charity, which empowers domestic and international change by making a durable change within communities, such as building schools or directing donations to youth serving programs. Every day, with every sale that comes from purchasing an item off their WE menu, one free meal is donated to a child in need from India, Kenya, Ecuador or Ghana. To date, they’ve donated over one million meals to WE villages. They have also funded the development of a school kitchen and garden in Kenya, which is helping to provide meals to their community members. Freshii also held a “Communitii Day” on March 22nd, 2018, where each meal purchased at any Freshii location was $1 donated to the WE foundation which is equivalent to 10 meals donated per meal purchased. There ended up being 281,730 meals donated that day.

Freshii also has a very progressive approach with to their HR, more than 50% of the firm’s executive team members are women, which is uncommon for a company of that size. It is due to Freshii’s important and charitable donations to those in need, protecting our environment and their progressive outlook on who they have as community team members that I believe Ryan Holmes would be an excellent fit at Freshii. Mr. Holme’s corporate and social responsibility beliefs line up with those of Freshii’s. Caring for our environment is also vital for Ryan. At hootsuite, he made sure that his employees are environmentally friendly. They use whiteboards at their meetings and copy the information onto their computers to eliminate the use of paper. All contracts with his co mpany are also signed electronically. Hootsuite also provides a large storage area for bikes in an effort to encourage employees to bike to work, as oppose to drive. Ryan Holmes also ensured that his company Hootsuite aided non profit organizations with a program they have called “hootgiving” where they offered up to 50% discounts to them on their social media solutions as well as educational training. It was important to Ryan to help build a better, sustainable future for the less fortunate, which was an important mission of Freshii’s as well. Hootsuite donated their service, which is social media management to those in need, just as Freshii donated their product-- food. Ryan Holmes also believed it was important to build an egoless and passionate team, which would be another reason that would make him a great fit at Freshii where they have mostly women executive team members that not all men would be able to handle potentially due to their egos.

Vision and Future Growth

In Toronto where Freshii’s first restaurant was held, founder Matthew Corrin saw many mom & pop delis serving fruit and sandwiches, but he realizes that there were no chains that were catered to the hurried diner looking for healthier meals. Freshii’s is not only committed to eating healthy, but they are also committed to green living, differentiating themselves from fast food places which are reliant on excessive packaging, abundant energy consumption and processed, greasy foods which overall make the company more diverse. Freshii tries to use the option of social media by developing a proprietary app for phones which earned the company to win eighth place on Digital CoCo's social media index of top mobile restaurant brands. Also, Foodservice and hospitality magazine ranked them Canada’s top franchise of 2013 which brought Freshii’s popularity and recognition to increase.

People nowadays are starting to care more about what they are consuming in their bodies as we learn that our eating habits are not as good as we think. Freshii’s changes that as their goals are bringing affordable healthy foods and convenience to help citizens live a better life. Freshii’s menu is continuously growing and evolving with culinary experts and certified nutritionist trying to expand their list to different kinds of preferences of diets without sacrificing flavor. This allows for Freshii to satisfy a more full span of people as they are trying to diversify and keep up with health trends which enables them to stay in the competition with other companies. They use an In-house nutritionist to test and taste these trends to try to implement new food trends into the world. The company itself believes that performance and growth needs a bunch of factors of expectation and risk involved to build upon the company’s future growth opportunity. Since the time in 2005, when the first store of the company opened, Freshii has expanded to 17 different countries and 35 states and provinces in 17 different countries with a total of 396 store locations in North America at around April 1, 2018, however, the store base was still franchised at approximately 99%, with four Company-owned stores. Freshii’s global footprint is supported by 288 franchise partners that signed franchise agreements, of which 234 are operating Freshii restaurants and which are committed to bringing a healthier lifestyle of foods towards the world. Sometimes they reduce ecological footprinting by organic waste products as they minimize the use of cardboard and plastics to declining output, and also offering online ordering to reduce paper usage.

Getting into Freshii’s expansion they actually mostly focus on where should their next market should be located in since they know how their model works globally as they are already have Freshii in more than 20 countries. What they really do is devote themselves in vetting for a prospective partner to ensure that have the right fit for the company themselves and if they can represent their brand in the respective market. As any other company their franchise sales usually drive most of the growth of the company. Freshii’s franchise revenue from 2015 of $7678 grew to about $15,655 in 2017 as they are growing at well paced and successfully making profit while achieving their goals at the same time.

Ryan Holmes believes in the capability of human connection as we are brought together globally by various shared values and passion for customer success. By figuring out and delivering solutions grow customers relationships and by working quickly this will then increase learning and fostering an environment where it can be impacted. Ryan Holmes and his company are focused on growing people's capabilities as they are developing their knowledge in working with diverse people in the community explore and expand ways of intellectualizing which then share their experience with others to improve their growth as well. So as Freshii is trying to benefit the health of people diets and that they are still a growing business this could be an excellent company to go to as it will help with the continuation with developing a good relationship with customers, increase of learning of people since they have variety of stores globally, and also as they become more successful we have an idea already that this company is doing well already in customer satisfaction.

Updated: Feb 02, 2024
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Future Goals and Product Quality of Freshii Restaurant Brand. (2024, Feb 11). Retrieved from https://studymoose.com/future-goals-and-product-quality-of-freshii-restaurant-brand-essay

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