Essays on Generation Y

Who are Generation Y? Why Generation Y is the center of attraction? and why do we need to engage our Generation Y employees? These are some of the questions popping up in your mind right now. There are a lot of discussions, huge debates and…

Our MCD group research has confirmed that there are some differences among the Baby Boomers, Generation X, Generation Y and Generation Z. Our group study support that finding common ground between the generations is one of the most important thing for a manager in order…

Overview – Nostalgia as a Selling Point Nostalgia is one of life’s greatest feelings that can be incredibly gratifying. Everyone is easily drawn back to a better, simpler time in her/his life. In a time where everything is monetized, can Nostalgia be a selling point…

Each generation has their own unique identity and is subject to criticism from the previous one. This is true of author Bret Easton Ellis who defined the current generation in Vanity Fair as “Generation Wuss”. Ellis argues that the youth of today is entitled to…

Each generation has their own unique identity and is subject to criticism from the previous one. This is true of author Bret Easton Ellis who defined the current generation in Vanity Fair as “Generation Wuss”. Ellis argues that the youth of today is entitled to…

Now is the 21th century, every country is in a period of rapid development. Whether in economy, education, technology or urban construction. With the improvement of people’s material life and spiritual desire, their life philosophy and consumer attitudes have changed a lot from the last…

Generation Generation can be defined as all of the people who living and born at about the same time. It can divide into 4 generational categories. There are Baby Boomers, Generation X, Generation Y and Generation Z. In this assignment, we are going to describe…

Kane (2010) declares that Xers were conceived roughly in the vicinity of 1965 and 1980. Regularly this age was raised with two-wage families, and there was a rising separation rate. Ladies joined the workforce in extensive numbers generating the time of hook key kids (as…

The characteristic of each generations make it vary from others, these would lead to different online buying behavior of the generations. As UTAR students nowadays mostly are generation Y which is the powerful determinant of online buying behavior and it is the biggest proportion to…