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Repeat customers spend more money on brands and move the needle higher on sales; indicating that keeping clients could be more important and cheaper than finding new ones. That means that nurturing healthy relationships with customers and clinging onto loyal customers leads to a company…
Harley-Davidson is an American motorcycle manufacturer founded in 1903 with the collaboration of William Harley and Arthur Davidson. The company is recognized as a world leader in the design of large bicycles, vehicles and high-performance bicycles. The company also offers a variety of motorcycle parts…
Becoming an international company and operate all over the world, companies need to study the new market they aim to enter, and how they can position their products and brands within the new market. A clear and viable marketing strategy is one of the keys…
Harley-Davidson is a United States-based motorcycle manufacturer established in 1903 by collaboration among William Harley and Arthur Davidson. Their innovation and vision for what was reasonable on two wheels sparked a transportation change and a motorcycle culture that would make Harley-Davidson one of the most…
Globalization divides scientists into supporters and opponents. As a globalist, Latham (2000) categorizes conflicts from two perspectives; optimistic and pessimistic views. Optimists point out that with broader economic activity, extraordinary growth and certain threats, globalization offers opportunities for smaller and more resilient business units. He…
Harley-Davidson is an American social and business symbol. Frequently imitated, however never copied and that is because Harley-Davison has figured out a way to endure, and has now flourished for a long time; through depression, downturn or recession, World Wars, high innovation improvements, rivalries, imitations,…
Harley-Davidson Inc. is an American manufacturer of heavyweight motorcycles founded in 1903. In general, Harley adopts the premium pricing strategy in its marketing mix, meaning their prices are higher than other rivals’ prices. Despite these high prices and the downturn in the economy, their profits…
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