Study of cultural and society has remained one of the most essential activities of modern community considering the multifaceted relationship of business with the diverse behavioral studies. Similarly, business activities are becoming very much diverse due to the rise of the multinational capitals, globalized economic market, advancement of technology and global human network. These factors are playing key roles towards global business development. Cross-border and international business expansion, trade alliance, franchise mergers, and acquisitions are increasing. The global market is becoming smaller and smaller. Knowledge of multi-cultural communication is becoming more and more important. Hence the study of intercultural business relation is a practice to study and analyze about the varying socio-cultural values of national and international communities in order to gain required business and corporate sensitivity. And for sustainable business growth, we have to cope with socio-cultural values of respective society to have a balanced growth of business together with the growth of communities, public, and society at large as a part of the corporate social responsibility.
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India is a fascinating country of ancient traditions and values that have become a truly global business presence in the last few decades. The more we learn about the Indian business mindset the more successful we will be in our interactions with them. You cannot ignore India but if you want to business in India successfully, you need to understand it. You need to understand the cultural drivers and expectations of the people you will be working with when you get there and you need to understand how that cultural knowledge can help you succeed in-country. Moreover, the Indian culture is quite a low type of business Indian discomfort of directly saying No. means may businessmen and women from different countries have left a meeting thinking they have reached an agreement or closed a deal, only to find out later they haven’t. You need to be prepared to read the signs. It could be in the form of hesitating, changing the subject or asking a lot of questions. For that, you must ask them open-end questions instead of just yes or No. while communicating with Indians approach of communicating matters a lot than the actual words. If it seems more direct you might be considered as rude.
In India, relationships are critical for doing business effectively. Personal connection to some extent must be built like taking an extra moment to make small talk about the family, plans, weekend and holidays. And remembering some family details and asking some follow-up question on next meeting. And should not get offended if asked any questions that seem personal. Talking about Time culture. Time in India is seen as being more fluid and flexible with less sense of being able to manage time. So while setting deadlines make sure to communicate about the deadlines its positive impact on finishing on time and negative impact if not met on time. There is a high importance of formality and hierarchy when working in India. I.e. while addressing people of the higher status use of title name or last names would be better and with colleagues, it’s better asking how they would like to be addressed. While talking about the identity its patriarchal society where the father is the head of household, strangers are accepted easily, people get offended when rejected, belief in karma i.e. what we do comes back to us, there are inequalities between men and women. Highly religious and avoids conflict.
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