The world has changed. We live in a reality that requires us all to be active and have a commitment to create a society with values. This responsibility today no longer rests solely with the institutions; Companies and business leaders have a very important role in this collective effort and we can start by contributing to the visibility of the issues that concern today's society.
The ability to address these challenges, expose them to public debate, and even initiate a movement - the cornerstone of social change - can be born from a 'tweet.' The revolution that allows Twitter in our society goes through the conversation. Why? Because it is the people who make the dialogue on the platform powerful, people who with their stories, their passions and their interests make possible that change that allows us to evolve as a society.
Who can, and in my opinion should, exercise this new influence are business leaders and CEOs. Citizens now demand from companies, in addition to a good product or service, a corporate responsibility with a clear implication in the most important social causes. According to a recent study by Harvard Business School, almost two-thirds of respondents have said they prefer CEOs to lead policy change instead of waiting for governments.
We are facing a new trend and the emergence of a new figure: the committed, conscious CEO, the one who talks about social and environmental policy issues and who are not directly related to the main business of his company. A committed leader is essential to get a chain involvement, a movement that goes from the management and employees of the organization to citizens, because it is time to move from corporate responsibility to collective commitment.
Business leaders are a powerful agent of change and have a real impact on society thanks to the digital ecosystem in which we operate today. In fact, they go to Twitter to show their involvement in social causes, inspiring and positively impacting their communities through the power of conversation.
Not only does it correspond to business leaders and CEOs to activate a social cause, - in today's societies there are more agents of change - but it can be their commitment to champion and be the spearhead of a movement, which on Twitter can find its maximum expression through public and open conversations, which generate opportunities for collaboration, and encourage and inspire other people to 'approach good.'
Leaders have before them a great opportunity and responsibility, but also a challenge to accelerate change and drive the evolution that our current and hyperconnected society requires. We must look to the future, taking into account that the values that sustain a society can and should be a force for the good of all. Commitment and inspiration, are the key to achieve it.