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As we proposed to launch a sales promotion for the IMC campaign, KFC can definitely make good profit by doing so .There are many reasons that can support our proposed strategies and the following are the most conspicuous one. First of all, KFC can attract…
Positioning refers to the process of establishing the offer and image of the organization to occupy a clear, distinctive place within the minds of the consumers relative to competing products. This strategy can maximize the company’s potential benefits and beat the competition. The company will…
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Introduction Culture is the collective programming of the mind that distinguishes the member of one category of people from those off another-Geert Hofstede Different countries have different cultures. Knowing the various culture helps a business to gain competitive advantage in future and become market leader….
PETA, is an animal advocacy rights group that publicly held Kentucky Fried Chicken responsible or the mistreatment of chickens raised for KFC commercial use. Measures taken by KFC were subpar and inconsequentially not enough to satisfy the members of PETA A Campaign Against KFC PETA,…
Bucharest, 16th July, 2018 – KFC makes a step forward in its care for the youngsters’ needs and launches a new program that addresses a real concern of the now generation – technology dependence. Through the “Digital Detox” campaign, KFC wishes to make the youngsters…
McDonald’s is top competitors which brought the most influence towards KFC company. McDonald’s have much more branches then KFC around the world. Not only that McDonald’s have a lot of branches in Malaysia. 1982 April 29th McDonalds first join Malaysia market (Pui, 2017) and now…
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