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Knowing Green Customers: A Priority Study On Mobile Phones

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Going through the literature review, there are many factors that are affecting buyer green mobile purchase behavior which were found out. As the reasons that came out were found to either good and some were bad or dishearten the buying of green mobile and based on these reasons, the enlightenments that is shown for the described attitude or behavior gap in green mobile buying behaviour. Consumer’s high priority for ecological and social issues and green qualities of the product are the two major reasons that drive the aim to purchase the green mobile product.

The Consumer’s concern and the responsibility towards environmental will make an impact on green purchase intention. Mainly, due to environmental concerns is the only reasons to motivate the purchase of green phones. Such outcomes are defensible since customers generally relate the ecofriendly appearances of a product with environmental friendly manufacturing process. A persons moral and ethical obligations and personal normas are the reasons for the consumers to get concern about the environmentn. Consumer’s true responsibilities or private norms connected to ecological well-being might enhance the attitude-behavior relationship. On the other hand, customers who show willingness to use green phones, but don’t have that personal responsibility towards the developement of the environment are not showing any interest to use the green mobile phones.

High interest of customers means their willingness to buy the product and contemplation of ecofriendly characteristics of the mobile phone, preferring attitude or behaviour connection and green phone purchases may drive the consumer toward sustainable purchasing.

With the help of our survey the findings deal with psychographic segmentation for a green consumer product with respect to mobile phones. Intention have ranked 1st with the grey scale rating of 0.3797 which says that customers are giving higher priority to the intention of the product, Followed by Awareness ranked 2nd with the grey scale rating of 0.3951 which says that customers are giving next priority. Expectation is ranked 3rd with a grey scale rating of 0.4418.by this with the sample of 150 responses RIDIT analysis has been carried out. The findings of RIDIT analysis reveals that intention has the highest priority followed by awareness and expectation as second and third priority respectively

Additional, studies tells us that a product’s beneficial and ecofriendly qualities make another group of purposes that inspire the customesr to buy the green mobile. A product’s green benefits, best quality, are the main qualities that push the willingness of the consumers to demand for green mobile phones. Also, the knowledge and perception of mobile product is an important blockade that is recognized in many other studies that affect green mobile buying choices of the customers. Therefore,the product with favorable useful and moral qualities and best-quality act as robust reason for buying and are a essential prerequisite for interpreting positive attitudes into actual purchasing actions. As worst quality and poor product qualities may consequence in a fight between consumers personal feeling, and sense of ecological and social duty, which can broden the attitude-behavior of the consumers. Consumer’s preference for using green product qualities is determined by Consumer’s distinct and egoistic values.

Conclusion

As the ecological problems and exhausting of natural resources has made human civilization to emphasis for reduction on the uses on non-renewable resources. Many more organizations are producing eco-friendly goods today and it is clearly visible that customers are also showing interest to buy such products. Though, a majority of research tell us that Customer’s satisfactory arrogances do not convert into actual purchasing actions and most of the customers do not buy green mobile phones. This research paper talks about the need for a study to inspect the available literature for explaining the different reasons behind the unpredictable behaviour of customers. Environmental concerns, product attributes, environmental knowledge and subjective norms emerged as major drivers whereas high price, low availability and lack of consumer trust and knowledge in green mobiles emerged as major barriers towards the purchase of green products. The main problem is lack of availability as major barriers towards consumer green purchase. Future investigation may detect actual customer behaviour find a clear vision of how customers behave in certainty. It has been documented in this study that customers are eager to buy green products but this will someway never convert into actual acquisitions. The reason of overvaluing does affect the purchasing capability of a customer. So a pricing plan like that will make the product a ‘niche product’ bought by only rich and high standard people rather than a bought by everyone. As it is told that, valuing is not the only issue nor the only answer to the problem. Every mobile company should make the products that are safe for both the human and the nature.

This paper deals with psychographic segmentation for a green consumer product with respect to mobile phones. With the sample of 150 responses, RIDIT analysis has been carried out. The findings of RIDIT analysis with the help of Microsoft Excel reveals that intention has the highest priority followed by awareness and expectation as second and third priority respectively.

Unless this inclination is there, there is no change is visible in the way affairs is directed. Further, the influence of demographic reasons was not considered in this study. As upcoming researches may discover this dimension. Many Researchers are also invigorated to consider theoretical papers along with experiential studies in future reviews. As future studies may also focus on discovering additional issues causing the reported contradiction in green phone purchase purpose and recognizing the effect of factors that have been studied.

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