Essays on Loyalty

S. No. Author Year Review 1 Muhammad Zaman Sarwar, Kashif Shafique Abbasi and Saleem Pervaiz 2012 Clients possess diversified attitude & behaviour towards firms. Factors determining trust are – Service quality, honesty, transparency & fulfilled promises. Trust is basis of long run relationship between a…

This moving true story of two friends from across the globe explores the power of loyalty, generosity, and true kindness, as Caitlin and Martin grow up together on opposite sides of the planet. Although they have near nothing in common – Caitlin is a rather…

A brand may be defined as ‘a name, symbol, design or a mixture of them intended to identify certain products to a company and to distinguish them from those of competitors’. In a world where trends and realities are constantly changing, it can be hard…