Essays on Marketing and Advertising

Chapter Two: Literature Review Emotional Advertising In recent years, emotional appeals have been commonly used by brands as an advertising tool in an attempt to make a connection with their audience. Ruiz and Sicilia (2004) discovered that advertising appeals can have positive influences on brand…

From a baby food product advertisement to a car advertisement, stereotyping is experienced in almost every commercial. Stereotyping has been part of advertisement since ages. Blame it on the society or on the perception of the people, they have been constantly contributing to it. Now…

Making a brand is most often a make or break thing especially if your target audience are the consumers themselves. Is it not remarkable that a single logo is one of the most effective means to stay in the public’s interests? This is why the…

Imagine a well packed mini greeting card, and a brochure in your mailbox on a Thursday morning February 14th, after a long tail winter cold night from your favorite gift store saying thank you, we look forward to seeing you again. Smiles! Direct Mail, that…

Global Marketing is more than just offering a product globally. I feel, it incorporates the entire procedure of arranging, creating, putting, and advancing an organization’s items in a worldwide market. Vast organizations regularly have workplaces in the outside nations they market to; however with the…

Recognize Business Objectives: Each part of your online business life approach serves the goals you set must be realistic and measurable. You can’t push ahead without perceiving what you’re advancing toward. Set Advertising technique: Objectives aren’t awfully valuable on the off chance that you don’t…

Swiggy being the associate broadcast partner for the Indian Premier League 2018, it’s creative campaign during IPL 2018 was one of the most noticeable and relatable advertisement campaigns. The 51 day campaign tapped the cricketing jargons and kept us entertained during the nail biting competition…

Tourism is a key sector in every country’s economy. Statistics have shown that this sector contributes to over 35% of any countries’ economy. For this reason, a lot of emphasis should be put on advertisement. Moreover the tourism industry has become very competitive hence the…

Alongside systems administration in your locale and staying aware of current leads, having an online nearness is completely pivotal to developing an effective business and elevating your image without limitations. Truth be told, now that about everybody has a cell phone or web get to,…

Dynamic pricing is not something totally new. The idea was already applied in various industries like advertising (Ye et al. 2014), consumable goods and limited selling period (see for instance Besbes and Zeevi 2009, Levin et al. 2009 and Gallego and van Ryzin 1994,) fashion…