Essays on Marketing and Advertising

The relationship between capitalism, consumerism, and personhood has received ongoing attention since the rise of consumerism began with the concerted focus on industrialization around the end of the 19th century in the US. This essay addresses the relationship between these elements and discusses the influences…

Competition today is as fierce as ever as markets become saturated, barriers to enter new markets become lower, access to venture capital becomes easier, and the number of entrepreneurs increases. The general process behind competition is the rivalry between firms striving to gain sales and…

Chapter Two: Literature Review Emotional Advertising In recent years, emotional appeals have been commonly used by brands as an advertising tool in an attempt to make a connection with their audience. Ruiz and Sicilia (2004) discovered that advertising appeals can have positive influences on brand…

From a baby food product advertisement to a car advertisement, stereotyping is experienced in almost every commercial. Stereotyping has been part of advertisement since ages. Blame it on the society or on the perception of the people, they have been constantly contributing to it. Now…

Recognize Business Objectives: Each part of your online business life approach serves the goals you set must be realistic and measurable. You can’t push ahead without perceiving what you’re advancing toward. Set Advertising technique: Objectives aren’t awfully valuable on the off chance that you don’t…

Swiggy being the associate broadcast partner for the Indian Premier League 2018, it’s creative campaign during IPL 2018 was one of the most noticeable and relatable advertisement campaigns. The 51 day campaign tapped the cricketing jargons and kept us entertained during the nail biting competition…

Tourism is a key sector in every country’s economy. Statistics have shown that this sector contributes to over 35% of any countries’ economy. For this reason, a lot of emphasis should be put on advertisement. Moreover the tourism industry has become very competitive hence the…

Alongside systems administration in your locale and staying aware of current leads, having an online nearness is completely pivotal to developing an effective business and elevating your image without limitations. Truth be told, now that about everybody has a cell phone or web get to,…

Dynamic pricing is not something totally new. The idea was already applied in various industries like advertising (Ye et al. 2014), consumable goods and limited selling period (see for instance Besbes and Zeevi 2009, Levin et al. 2009 and Gallego and van Ryzin 1994,) fashion…

Marketing management is the application of tracking and reviewing marketing resources and tactics of an organization towards achieving its success. The study has explored the marketing management of Coca Cola Amatil in Australia. The study has been organized into five issues. In issue 1, the…