Essays on Marketing and Advertising

Introduction The presence of nostalgia can be seen within various aspects in everyday life, from television and movies (Cui, 2015) to advertisements and retro products (Shields & Johnson, 2016). The use of nostalgia in advertising has been met with a largely positive response because of…

Overview – Nostalgia as a Selling Point Nostalgia is one of life’s greatest feelings that can be incredibly gratifying. Everyone is easily drawn back to a better, simpler time in her/his life. In a time where everything is monetized, can Nostalgia be a selling point…

Introduction Advertising is means of communication that creates a positive and strong relationship between consumersand advertisers. It is a marketing activity for goods and services. In academic research, the analysis of advertising content has become a very interesting area. It can provide us with information…

Being a designer, I don’t like the textbook approach of teaching. I learn better when the professor makes the classes more practical, fun and hence, easy to understand and retain. The lessons I have learnt in this class are unforgettable. Though these are marketing basics…

Twice in the past six months I have bought products from seeing it advertised on Facebook. The first one was a piece of exercise equipment that a friend that I trust “liked”. The second item was for a beauty product that was a one size…

A common erroneous perspective is that pre-colonial African societies ‘lacked’ social, economic, and political structures. Chinua Achebe was one of the first African born authors to take on the role of sharing traditional African village life and has since become a staple in classic African…

We require diverse sorts of merchandise in our everyday life. We may get a portion of these things in mass and store them in our home. Likewise, businesspeople additionally require an assortment of merchandise for their utilization. Some of them may not be accessible constantly….

Ever since an early stage in my life, I have always worked hard to overcome challenges. Even thought I was diagnosed with dyslexia in the fourth grade, I learned to compensate for it by gaining strength in focusing and adapting by not only by working…

The internet is a very cutthroat place. So many people vying for your attention. With so much competition it can be difficult to get anyone to read or watch what you made. There is one thing, however, that can help you with this endeavor and…

The relationship between capitalism, consumerism, and personhood has received ongoing attention since the rise of consumerism began with the concerted focus on industrialization around the end of the 19th century in the US. This essay addresses the relationship between these elements and discusses the influences…