Essays on Marketing Management

In 1971, Kotler and Zaltman described social marketing as “application of marketing practices to nonprofit and social purposes. ” Social marketing plans and implements social change by persuading the target audience to adopt a certain idea or practice. It includes individuals adopting a new behavior,…

Background of The Event The 11th edition of the Formula One Singapore Airlines Singapore Grand Prix (F1SGP) was held at the Marina Bay Street Circuit over the weekend of 14 to 16 September 2018 and was the 15th round of the 2018 F1 World Championship….

Marketing concepts is a management philosophy according to which a company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and wants. Key characteristics of the marketing concept·Customer centre of all activities. The businesses main goal is to…

As been illustrated clearly, my goal after graduation would be to become the chef of my own restaurant at the age of 40. The idea was simple, making money out of necessities would lower the chance of facing bankruptcy, because it could ensure the demand…

It may have been a major test in any auto rental organizations to deal with their business by simply having a manual system which they are relying upon in terms of managing, monitoring, and controlling their business. A few issues that as a rule happens…

Event Management is a relatively new profession that is being pursued as a stable career option for youngsters all over the world. Besides requiring a lot of discipline and adaptability, the job also requires one to be creative and have their vision. Though most of…

The 20th century was, amid other things, the century of marketing. It began with the first formal marketing courses being established, such as on ‘The Marketing of Products’ in 1905 at The University of Pennsylvania. Marketing thinking and practice developed over a period of decades,…

Department stores can trace its history back to 1836 A.D. to Kendal Milne & Faulker which is the world’s oldest department store in Manchester. The world has come a long way since 1836 and so has department stores. There are very few papers regarding retail…

Marketing is a subject which is always open to transitions for new ideas & new trends. The core or the basis of marketing remains the same based on which marketers can recognise the changes in trends of marketing practices. We cannot move forward until we…

Marketing Strategy Product MI’s product range is huge which comprises mobile phones, smartwatches, tablets, smart TVs, power banks etc. Xiaomi is earning via its network by marketing numerous goodies. MI offer products at comparatively lower rates but still it is considered as the good quality…