Essays on Marketing Management

]Marketing Mix Customarily, components of the advertising blend are frequently alluded to as the 4Ps are Product, Price, Promotion, and Place. As society propelled, more Ps were added to the exhibiting mix and now we hold 9Ps through and through. Consistently, in excess of million…

Introduction Since its commencement in 1864, the John Lewis brand has increasingly developed in to one of the UK’s foremost departmental stores and durable brands. John Lewis can boast the only outstanding traditionally English brand with a concentration on excellence and quality, value-for-money and practicality….

Introduction Native advertising is paid advertising that camouflages with the platform is it presented on. This marketing tactic is very tactical, as it allows the consumer to believe they are choosing the content fed to them. A lot of feedback on other forms of advertising,…

In 1971, Kotler and Zaltman described social marketing as “application of marketing practices to nonprofit and social purposes. ” Social marketing plans and implements social change by persuading the target audience to adopt a certain idea or practice. It includes individuals adopting a new behavior,…

Background of The Event The 11th edition of the Formula One Singapore Airlines Singapore Grand Prix (F1SGP) was held at the Marina Bay Street Circuit over the weekend of 14 to 16 September 2018 and was the 15th round of the 2018 F1 World Championship….

Marketing concepts is a management philosophy according to which a company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and wants. Key characteristics of the marketing concept·Customer centre of all activities. The businesses main goal is to…

Usage of technology and the internet is constantly on the rise as the number of internet users peak at 4. 021 billion (“Global Digital Report 2018”). Digitization is another factor to globalization, making it the most influential (Manyika et al. 4). In view of Wee…

The 20th century was, amid other things, the century of marketing. It began with the first formal marketing courses being established, such as on ‘The Marketing of Products’ in 1905 at The University of Pennsylvania. Marketing thinking and practice developed over a period of decades,…

Department stores can trace its history back to 1836 A.D. to Kendal Milne & Faulker which is the world’s oldest department store in Manchester. The world has come a long way since 1836 and so has department stores. There are very few papers regarding retail…

Marketing is a subject which is always open to transitions for new ideas & new trends. The core or the basis of marketing remains the same based on which marketers can recognise the changes in trends of marketing practices. We cannot move forward until we…