Essays on Marketing Management

Company Background Hup Seng Industries Bhd. (“HSIB”) and its subsidiaries (“the Group”) is one of the biscuits manufacturers that dominant and enacted in Malaysia. The Group’s principal activities are the manufacture and sales of biscuits, beverages and confectionery food items. In year 1958, Hup Seng…

Change, Change, and More Change. Perhaps the greatest competitive challenge businesses face is adjusting to-indeed, embracing-nonstop change. (Ulrich, 1998). Previously, HR profession began with HR professionals focusing on terms and conditions of work so that employees would feel fairly treated. Now, the business world faces…

As shown in the above figure, the Gap organizational structure is divided into five departments, each representing an independent brand that led by a president. At the same time, the organizational structure of each department is highly hierarchical and there is a multiple-level management between…

Today Gap Inc. assists clients globally. The market of Gap Inc. is a business full of possibilities and a great potential market share. The demand for clothing now is rigid, as clothing is one of the essential needs that someone should provide. However, the fact…

Gap Inc which was founded by Doris and Dan Fisher in 1969 mainly focuses on the mission that states, “Gap Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing”.They also have…

Reputation Management is one of the largest, most expensive and most difficult areas of software development. A large number of engineers are required to ensure that the program’s function and deliver the desired results. These are often software professionals who have spent many years in…

]Marketing Mix Customarily, components of the advertising blend are frequently alluded to as the 4Ps are Product, Price, Promotion, and Place. As society propelled, more Ps were added to the exhibiting mix and now we hold 9Ps through and through. Consistently, in excess of million…

Introduction Since its commencement in 1864, the John Lewis brand has increasingly developed in to one of the UK’s foremost departmental stores and durable brands. John Lewis can boast the only outstanding traditionally English brand with a concentration on excellence and quality, value-for-money and practicality….

Introduction Native advertising is paid advertising that camouflages with the platform is it presented on. This marketing tactic is very tactical, as it allows the consumer to believe they are choosing the content fed to them. A lot of feedback on other forms of advertising,…

In 1971, Kotler and Zaltman described social marketing as “application of marketing practices to nonprofit and social purposes. ” Social marketing plans and implements social change by persuading the target audience to adopt a certain idea or practice. It includes individuals adopting a new behavior,…

Background of The Event The 11th edition of the Formula One Singapore Airlines Singapore Grand Prix (F1SGP) was held at the Marina Bay Street Circuit over the weekend of 14 to 16 September 2018 and was the 15th round of the 2018 F1 World Championship….

Marketing concepts is a management philosophy according to which a company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and wants. Key characteristics of the marketing concept·Customer centre of all activities. The businesses main goal is to…

Usage of technology and the internet is constantly on the rise as the number of internet users peak at 4. 021 billion (“Global Digital Report 2018”). Digitization is another factor to globalization, making it the most influential (Manyika et al. 4). In view of Wee…

The 20th century was, amid other things, the century of marketing. It began with the first formal marketing courses being established, such as on ‘The Marketing of Products’ in 1905 at The University of Pennsylvania. Marketing thinking and practice developed over a period of decades,…

Department stores can trace its history back to 1836 A.D. to Kendal Milne & Faulker which is the world’s oldest department store in Manchester. The world has come a long way since 1836 and so has department stores. There are very few papers regarding retail…