Essays on Marketing Research

Situational Analysis Initially produced in Australia by Thomas Mayne in 1934, Milo is now seen on the shelves of over 40 countries including Malaysia, parts of Africa and South America (News. com, 2014). Milo has a chocolate flavour composed of malted barley, sugar, milk and…

The first marketing metric is ‘brand awareness’. This evaluates how many people are aware of your brand. Taking the example of gum; although it would be hard for Orbit Gum to determine the value of it’s brand numerically, this could still ask two questions: ‘for…

Everyone who has made an airplane with paper knows that bending the sides of the wings makes your plane, not only much cooler but fly farther. Nowadays, airplanes tend to use this technology more regularly. So, the next time you see an airplane, look at…

Introduction When a company enters a foreign market, the distribution strategy and channel it uses are keys to its success in the market, as well as market know-how and customer knowledge and understanding (Bellhouse and Hutchison, 1993; Ilonen,et al. , 2011). Because an effective distribution…

Executive summary The following report which has been elaborated below is based on an organisation’s expansion to the international market to expand THE business and explore a new dimension for monetary profit. The organisation taken into consideration is True Aussie Beef and Lamb which has…

I’m going to talk about the marketing mix of the enterprise products and services , I choose McDonald’s company and I will explain their marketing mix. Firstubul I’m going to gave you some introduction of this company. McDonald’s is an American fast food company was…

Introduction Sports marketing is one of the rapidly increasing and important areas of marketing communication. The international nature of the sport industry requires a global approach to sport marketing practices. Organizations need to grow a good understanding of the laws, regulations, values and norms of…

Marketing is a subject which is always open to transitions for new ideas & new trends. The core or the basis of marketing remains the same based on which marketers can recognise the changes in trends of marketing practices. We cannot move forward until we…

Digitization with digital transformation has embellished the startup ecosystem in India. The virtual world has opened a new realm of opportunities. Compelling startups are put together in days and set out to cater to the needs of a specific market segment. E-commerce business models are…

Company Overview AFRIpads is a social business in Uganda who work for local community in Uganda and produced and supply world-wide cost effective, reusable sanitary pads. By producing sanitary pads they contributing to the development of a Uganda local industry that empowers its 90 %…