Essays on Marketing

Promotion strategies are used worldwide in almost every business. This means that even without noticing the strategies, we are more likely to buy/use the products the different businesses are promoting. In this essay, I will be explaining the pros and cons of advertising on social…

INTRODUCTION Mahindra and Mahindra Limited (M&M) is one of the most leading companies in India, having its headquarter in Maharashtra Mumbai. It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors in the world. In 2011 it…

As products advance even the advertisements have to be creative and attractive. The market has grown and so has the number of competitors, giving customers plenty to choose from. This very reason makes the companies create ads that are better than the other, while they…

The promise of artificial intelligence (AI) is its ability to be used as a tool to allow us to do things better, faster and (in some cases) cheaper than other existing methods. This is a major reason why AI has made inroads in many industries,…

In the past years, investors have taken advantage of the buoyant property markets by drawing down on their equity to grow or improve their portfolio or simply add to their income. Now that some of the biggest markets are experiencing a consistent decline, will this…

One of the most elevated dangers confronting overall general wellbeing is the worldwide nursing deficiency that appearances the Third World, as well as many significant world powers too. Medical attendants are the primary line of safeguard against far reaching scourges, and as the general population…

Through an interactive on-line gaming module, the Mini Sims game allowed me to take on the role of a marketing decision maker. I had the opportunity to virtually make decisions to create a backpack that would be practical for a virtual backpack manufacturing company’s target…

Body shaming is defined by bodyshaming.org as being “inappropriate, negative statements and attitudes toward another person’s weight or size.” It is a form of bullying and, as well as being humiliating, it can lead to short and long term psychological and health related issues. Body…

From a baby food product advertisement to a car advertisement, stereotyping is experienced in almost every commercial. Stereotyping has been part of advertisement since ages. Blame it on the society or on the perception of the people, they have been constantly contributing to it. Now…

The paper undertakes case study analysis of Stockholm-based multinational fashion retailer, Hennes &Mauritz (“H&M”). It assesses the following: effectiveness of the firm’s leadership, basis of firm’s competitive advantage & potential challenges to the strategy, and future growth strategies that the firm might pursue to maintain…