Essays on Marketing

Small companies are always able to use any edge they can get, particularly with regards to advertising. In case your small business was doing well on social network up to this stage, you might want to consider among the comparatively new kids on the cube,…

Car crashes have increased, and they are more frequent than they used to be, so the car manufacturer BMW, a well-known luxury car brand, wanted to spread awareness by creating this advertisement. BMW created a compelling ad that showcases one of the adverse effects of…

 We live in these days in a world where there are lots of strong competition between companies especially in the UAE, so that in order to succeed in delivering the idea of the company the responsible people for business must express their ideas effectively and…

Abstract This paper talks about the core company values that should be a part of any successful organization. The paper also talks about the core value system at Google and how and why those core values have made Google a very successful company. The paper…

Executive Summary This research paper will develop and explain an overview of Tech Advance. This overview will go into depth within the mission and vision of Tech Advance, a SWOT analysis including an EFAS and an iFAS table outlining different topics ranging from diversity to…

Sales and marketing managers are required to have self-confidence in order to sell products with confidence. Being able to confidently deliver your speeches in meeting and answer the prospect’s objections is important. A sales and marketing manager needs to have the behavior so the they…

Music is everywhere, it is all around us.. We listen to it in the car, or in the background of office, the stores where we shop, in the elevators , during the commercial breaks of our favorite television show, and many more places we go….

Rhetorical Situation There are commercials everywhere in today’s world. Because there are so many, ad designers need to find ways to differentiate their advertisements. Many sports drink brands use famous athletes to promote their products. In this ad Kobe Bryant, a well-known Basketball player is…

The Wandering Mind A growing body of neuroscience research shows that mind-wandering involves the default mode network, which is an important brain network engaging many cognitive processes and regions on the internal surface of the brain (Christoff et al. 2016). When people engage in mind-wandering,…

 Established in 2000, Bollywood Veggies is a plot of rural land settlement in the Kranji suppling regional pesticide-free staples and the home of ‘Poison Ivy’, they also have a centre for cooking and an exhibition of all their produce. Guided homestead visits aside, you can…

 Using information from the given Annual report and other relevant sources, briefly discuss the risk factors that could adversely affect British Airways Groups market position and revenue. Generally, the Airline industry is very highly regulated, competitive and demand for air travel is predicted to grow….

The purpose of this report is to discuss and address consumer protection laws when it comes to difficulties with products. The following paragraphs will discuss legislative protections, organisations, laws and policies available to consumers who are experiencing problems with products. Legislative protections will be discussed…

The Neolithic Revolution was a result of the transition from foraging nomads to producers in more settled civilizations in 10,000 B.C. (Bocquet-Appel, 2011) where present day Iraq is located (Prakash, 2001). The change to a more sedentary lifestyle is speculated to be in part due…

In the client’s brief, they specified that they wanted a multimedia product. I did this by including images on each page and a video on one page. The client also specified that they wanted the product to promote the features and facilities of the park….

After originating towards the beginning of the 17th century, media has morphed and shifted both its platforms and how information has been distributed, as well as the public’s accessibility and participation ability. Through these changes, new media has radically altered the way that government institutions…

Social media has negatively impacted how people view their worth. From trying to have the most followers on social media to reading about mass school shootings on the internet, our society has changed for the worse going into the 20th century. Teens in america are…

My audience is college students age 18-25 since they are the future leaders, and who is in my class. My readers do not need much previous information other than what the internet is.My audience is affected by this every day in class whenever we use…

Imagine you are trapped in a room completely surrounded by darkness in a small compact cage. You are continuously painfully poked, prodded, and injected with new chemicals, medicines, dyes, and even cosmetic products. You haven’t seen your family in weeks and you are beginning to…

Business administration is a wide field that incorporates many types of management positions. From major corporations to independent business, every operation needs skilled administrators in order to succeed. Business administration is a career that will provide many different areas of businesses to branch out into,…

 As long as you are wise and know how to utilize opportunities, many side businesses will bring money to your wallet apart from your main business. Merchandise has remained a good way to raise money for many industries not excluding the great football world. Apart…

The starbucks value chain model is divided into different activities: Starting with the primary activities, Starbucks persists the idea of maximum simplification of all activities that compose the logistics of the company.For example, they pack and distribute their coffees into dozens of central distribution centers…

The emergence of numerous NGOs has directed the development of accountability in NGOs as a mechanism to portray transparency and authenticity. NGO ‘accountability’ can be defined as taking responsibility for oneself and being held responsible for others (Ebrahim,2003). This involves two major dimensions which are…

 Repeat customers spend more money on brands and move the needle higher on sales; indicating that keeping clients could be more important and cheaper than finding new ones. That means that nurturing healthy relationships with customers and clinging onto loyal customers leads to a company…

Trade flows and main countries – Cocoa was originated from Latin America dating back to Early Formative period. Now it has been growing in more than 45 tropical area countries worldwide, dominated by African, Southeast Asian and Latin America countries (Wikipedia, 2019). At the global…

Company Background Hup Seng Industries Bhd. (“HSIB”) and its subsidiaries (“the Group”) is one of the biscuits manufacturers that dominant and enacted in Malaysia. The Group’s principal activities are the manufacture and sales of biscuits, beverages and confectionery food items. In year 1958, Hup Seng…

Harley-Davidson is an American motorcycle manufacturer founded in 1903 with the collaboration of William Harley and Arthur Davidson. The company is recognized as a world leader in the design of large bicycles, vehicles and high-performance bicycles. The company also offers a variety of motorcycle parts…

Becoming an international company and operate all over the world, companies need to study the new market they aim to enter, and how they can position their products and brands within the new market. A clear and viable marketing strategy is one of the keys…

Ralph Lauren Corporation was founded in 1967 by Ralph Lauren who is an American fashion designer. The company’s headquarter is situated in New York City, New York. Ralph Lauren Corporation is known as a world leader in design, retailing and transportation of luxurious products, involving…

Harley-Davidson is a United States-based motorcycle manufacturer established in 1903 by collaboration among William Harley and Arthur Davidson. Their innovation and vision for what was reasonable on two wheels sparked a transportation change and a motorcycle culture that would make Harley-Davidson one of the most…

Globalization divides scientists into supporters and opponents. As a globalist, Latham (2000) categorizes conflicts from two perspectives; optimistic and pessimistic views. Optimists point out that with broader economic activity, extraordinary growth and certain threats, globalization offers opportunities for smaller and more resilient business units. He…

Harley-Davidson is an American social and business symbol. Frequently imitated, however never copied and that is because Harley-Davison has figured out a way to endure, and has now flourished for a long time; through depression, downturn or recession, World Wars, high innovation improvements, rivalries, imitations,…

Coffee is liquid gold, not only in America, but in many other countries as well. In the country Madagascar, coffee is something that was once a high dollar export, but since the fall of the economy, they have to push farmers to grow coffee beans…

 Ralph Lauren is an American designer who is known for his classic yet elegant clothing. Lauren has had a ton of accomplishments throughout his life. He does not just design clothes for his own brand, he designs clothing for other people. If you see someone…

This study assessed value chain and marketing performance of vegetable subsector of Sindupalchowk district, Nepal with the objectives of identifying the value actors and their roles, analyzing the market channel and identifying the problems related to production and marketing system The study was based on…

Different production problems were perceived differently by lentil growing farmers in the study areas. In case of Piplapur area, problem of technical factors got the first priority followed by lack of technical knowledge to farmers, lack of subsidies, problem of low scale of production, unavailability…

Change, Change, and More Change. Perhaps the greatest competitive challenge businesses face is adjusting to-indeed, embracing-nonstop change. (Ulrich, 1998). Previously, HR profession began with HR professionals focusing on terms and conditions of work so that employees would feel fairly treated. Now, the business world faces…

Latureae is a company engaged in providing health and wellness products in Australian market. Established in 2000, the company has been providing its service to Australians, encouraging the use of natural products focussing on vitamins, minerals, herbs and nutrients. The company takes raw materials from…

The procurement arrangements employed by Regional Council of Lombardy (RCL) were based primarily on political (no private involvement), economic (drive cost down) and enabling the Contracting Authority to limit its total capital expenditure whilst drawing on private capital investment. Rosli et al., (2006) “states that…

“Aggressive risk transfer and the search for the lowest possible price at the expense of value typifies public and private sector procurement” (Public Administration and Constitutional Affairs Committee, 2018) According to the oxford dictionary the term procure is ‘an acquisition process used to secure services,…

A logo is widespread in any effective commercial enterprise. There are several valid justifications like its revels business persona, welcomes new clients, to come to be extra familiar with, acknowledges corporation from the mission, encourages emblem reliability and can be throughout place. Engraved on employer’s…

With continuous technological advancements, new channels of communication emerge, constantly improving digital interactions for users. These advancements call for an alteration in the approach to design and user experience. In regards to web design, “the landscape is shifting”, and as a response, the scope of…

FedEx Corporation is a deliver service company in the Couriers and Local Delivery Services industry. It was founded in 1971 by Frederick W. Smith, and its headquarters are located in Memphis Tennessee. FedEx is one of the largest delivery companies in the industry with locations…

Harley-Davidson Inc. is an American manufacturer of heavyweight motorcycles founded in 1903. In general, Harley adopts the premium pricing strategy in its marketing mix, meaning their prices are higher than other rivals’ prices. Despite these high prices and the downturn in the economy, their profits…

FedEx is a freight shipping company which has FedEx Ship Manager Application that provides software and hardware standalone to speed up of the entire process of shipping. The FedEx ship manager helps a customer to process their shipment in more than 200 countries. FedEx aims…

 In some ways of services plays an important role similar to that of goods. But their roles also differ, in that service facilitate the emergence in GVCs in a way that goods do not. Services can be seen as elements in GVCs that are different…

One of the basic elements of determining projects success is the proper evaluation and selection of procurement methods. Therefore, the selection of a procurement system is a very important task, as employing an inappropriate procurement system may lead to project failure (Chua et al., 1999),…

Ralph Lauren is an American company headquartered in New York, which produces and distributes premium lifestyle products. It has been a leader of the apparel industry for more than 50 years since its foundation in 1967 by Ralph Lauren. It generates over six billion U.S….

World business council for sustainable development Paul Polman once said, “looking at the world through a sustainability lens not only helps us ‘future proof’ our supply chain, it also fuels innovation and drives brand growth” . As per Polman, the global value chain (GVC) is…

I have chosen to Polo Ralph Lauren as my profit making business. The business was founded in 1952 which was around 52 years ago, created by Ralph Lauren who is an American fashion designer, philanthropist and business executive. He is currently the executive chairman and…

 Walking down the street you see a sign, red with yellow arches. Immediately you get hungry because you recognize those yellow golden arches as the logo of McDonalds. Why are logos such an integral part of making a business or product? Well logos are a…

Value-chain (VC) is the activities that ranged from raw material to the final products which are produced for their customers. While value chain analysis (VCA) is analytical of the VC activities that used to identify the competitive strength for the business. The objective of VCA…

The cost advantage: when primary and supportive activities are known, corporations ought to become aware of the value chain for every activity. For a more labour-in depth insight, cost driver include how fast and efficient a work or activity at each step is completed, works…

One of the biggest dangers an organization faces is the people that ‘know’ what a Customer expects. The conversation normally goes like this, “I know what our customers want, I have been doing this job for years.” Or, “I have been a Customer of our…

As shown in the above figure, the Gap organizational structure is divided into five departments, each representing an independent brand that led by a president. At the same time, the organizational structure of each department is highly hierarchical and there is a multiple-level management between…

Until such a marketplace is not made for different cereals and pulses, farmers will likely not make a change to cereals and pulses. Becoming farmer does not indicate they do not have role in the nation, since they’re the person who have access to control…

Today Gap Inc. assists clients globally. The market of Gap Inc. is a business full of possibilities and a great potential market share. The demand for clothing now is rigid, as clothing is one of the essential needs that someone should provide. However, the fact…

Gap Inc which was founded by Doris and Dan Fisher in 1969 mainly focuses on the mission that states, “Gap Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing”.They also have…

 For anybody brought into the world after 1980, it is effortless to see the popularity of social networks and it doesn’t take a virtuoso to distinguish the direction where our world’s fame of social media marketing in Canada will keep on moving. Individuals from the…

Reputation Management is one of the largest, most expensive and most difficult areas of software development. A large number of engineers are required to ensure that the program’s function and deliver the desired results. These are often software professionals who have spent many years in…

Gucci is an Italian luxury brand of fashion and leather products. Gucci began its manufacturing as leather goods, luggage, clothing, and other fashion products in 1921. It has been in the market for a long time now. (Wikipedia 2019) As we know that there are…

Gucci is a luxury brand from Florence, Italy that is known best for it’s high quality fashion as well as it’s leather goods. In an effort to broaden the scope on “popular” Gucci products, Gucci brought in new creative director, Alessandro Michele, to create not…

The systems theory  is the transformation of raw materials into a finished product . The coffee shop has maximized its products with differentiation and diversification from selling coffee to different breakfast menu ideas (Kelso, 2018). The contribution of the systems theory has created an effective…

Gucci remains to be a high-end brand all throughout the decade that procures raw materials into materials of high quality and class. Gucci employs the talents of top fashion designers and trusted suppliers to ensure that the output would correlate to what their clients deem…

Washington Redskins, K.A.A. Gent, Cleveland Indians, Chicago Blackhawks, Exeter Chiefs, and HC Plzen. These are just a handful of the many professional sports teams still using stereotypical Native American team branding all around the world. It is predominantly North America and Europe who are continuing…

Should smoking be banned in public places? This question has a lot of people’s own opinions on it, like 66% people say ban it in public places and 27% say ban it completely. Some say smoking is one of the hardest things to get rid…

Back in 1909, so the story goes, Harry Gordon Selfridge coined the seller’s well-worn phrase “the customer is always right”. Flash forward more than a century and that expression is long due for retirement. The sales industry has changed. Buying (and selling) is fundamentally altered….

Adversity is characterized as a circumstance checked by incident, misfortune, or wretchedness. Whether generally kind or amazingly hurtful, at a few points in their lives, each individual has experienced an adverse circumstance. The hardship is moderately little for most of us, but we still have…

A successful process of selling a product or service does not do without bilateral involvement in it both from the seller and the client. The buyer, in this case, advocates the rules and standards necessary for the title of ‘good customer.’ In the most general…

Technology has changed how businesses operate. It has transformed the workplace and streamlined day-to-day activities. It has changed how people interact and improved levels of productivity. Technology is what companies are using to scale business growth. In today’s world, employers are frequently on the search…

“Snapchat enjoys a bump in political advertising” published December 7th, 2019, goes into detail about how Snapchat has been a social platform that has published political news. Young people and the nation could be impacted by this social media platform posting political news. This happening…

The attractive targets are those segments, that have strong sales and growth potential, are relatively inexpensive to reach with marketing efforts, are currently being served by few or weak competitors, and have needs and desires that your company’s resources are well suited to satisfy. (Dibb,…

Advertisers like to make people think that they are making their own decisions in purchasing products that advertisers are trying to sell. Advertisers also make their product seem like it solves one of the world’s biggest problems. The overall use for advertisements in today’s culture…

This essay sets out to discuss and analyse the advertisement shown in Image A. Semiotics, which is the study of the meaning of signs and symbols and how they can be used, will be explored when discussing the advert as well as representation that is…

Self-improvement has always been an important aspect of society especially for the individuals who aren’t necessarily involved. Naturally, society carries some human beings that lack a sense of hygienic lifestyles. In the midst of a millennial’s life redefining the counter progressive thought on gender, hygiene…

The Volkswagen Group has been providing individualized and affordable portability to a huge number of people. As a result, the company launched a strategy to gain profitable growth to the brand to achieve a competitive advantage. The strategy is called Strategy 2025. This is a…

In the decades conservation and sustainability has become a great concern for most of the countries. Global warming and its repercussions for human kind has been a topic impossible to avoid, people has finally realized that our natural resources may have an expiration day and…

Opening a second location near or on WKU’s campus would help much. Although some business owners might fear the uncertainties of opening a branch in a new location, but the benefits can significantly exceed the dangers. Newness is a powerful asset. It allows your business…

In Seminar 4 titled “Auditing and System Certification” with two guest resource speaker namely Engr. Ferdie Javier and Engr. Jose Ramon R. Cruz. Engr. Javier graduated from Polytechnic University of the Philippines in Sta. Mesa as electronics engineering. From January 2019 up to present, Engr….

Introduction Marketing is a very misunderstood word in business. The biggest myth is that advertising, publicity and sales techniques are considered as marketing. It is based on the belief that marketing begins after a good or service is designed, produced and is ready for sales…

]Marketing Mix Customarily, components of the advertising blend are frequently alluded to as the 4Ps are Product, Price, Promotion, and Place. As society propelled, more Ps were added to the exhibiting mix and now we hold 9Ps through and through. Consistently, in excess of million…