Essays on Marketing

Website making can be fun and easy at the same time but the real challenge comes in making it usable and user-friendly. Even the most experienced designers make mistakes, as they are humans too. It’s not just about using nice images and writing great content….

Background The problem I am researching is the ‘negative’ past and reputation (Woods, A, 2011) of Millwall Football Club and the ways in which Millwall are currently trying to promote a positive brand image. One reason this topic is important to explore is that Millwall’s…

In 1971, Kotler and Zaltman described social marketing as “application of marketing practices to nonprofit and social purposes. ” Social marketing plans and implements social change by persuading the target audience to adopt a certain idea or practice. It includes individuals adopting a new behavior,…

On this international week, our class welcomed a visiting lecturer, Mr. Giannis Tsoulfas, coming from a partner university, Technological Education Institution of Sterea Ellada in Greece. In two these lectures, he introduced us the considerable topic of the innovation management, product enhancement. Indeed, the products…

Nike recently published its newest advertisement campaign called “Dream Crazy, ” narrated by Colin Kaepernick. The ad focuses on the concept of individuality within each sport and how everyone comes from different backgrounds. Nike produced this ad to show support for all the diversity displayed…

Background of The Event The 11th edition of the Formula One Singapore Airlines Singapore Grand Prix (F1SGP) was held at the Marina Bay Street Circuit over the weekend of 14 to 16 September 2018 and was the 15th round of the 2018 F1 World Championship….

Communication is the way to connect to our family, friends and to someone that close from us. The time goes by, technology comes in this generation because of this we can attach to someone even though we are far from them. It can be see…

This feasibility report highlights and explains the opportunities for Vampire Penguin to penetrate the Australian market with its desserts. This report outlines Vampire Penguin’s corporate goals, situational analysis, competitive audit, SWOT analysis, marketing objectives, market segmentation profile, marketing strategies, implementation and evaluation analysis from January…

Introduction This paper enlightens about the significance of brand and Brand Health Tracking (BHT) of internet service provider (ISP) business. It is irrefutable to say that a brand is defined as a combination of name, term, sign symbol that identifies the maker and seller of…

Situational Analysis Initially produced in Australia by Thomas Mayne in 1934, Milo is now seen on the shelves of over 40 countries including Malaysia, parts of Africa and South America (News. com, 2014). Milo has a chocolate flavour composed of malted barley, sugar, milk and…