Essays on Marketing

Back in 1909, so the story goes, Harry Gordon Selfridge coined the seller’s well-worn phrase “the customer is always right”. Flash forward more than a century and that expression is long due for retirement. The sales industry has changed. Buying (and selling) is fundamentally altered….

Adversity is characterized as a circumstance checked by incident, misfortune, or wretchedness. Whether generally kind or amazingly hurtful, at a few points in their lives, each individual has experienced an adverse circumstance. The hardship is moderately little for most of us, but we still have…

A successful process of selling a product or service does not do without bilateral involvement in it both from the seller and the client. The buyer, in this case, advocates the rules and standards necessary for the title of ‘good customer.’ In the most general…

The attractive targets are those segments, that have strong sales and growth potential, are relatively inexpensive to reach with marketing efforts, are currently being served by few or weak competitors, and have needs and desires that your company’s resources are well suited to satisfy. (Dibb,…

Advertisers like to make people think that they are making their own decisions in purchasing products that advertisers are trying to sell. Advertisers also make their product seem like it solves one of the world’s biggest problems. The overall use for advertisements in today’s culture…

This essay sets out to discuss and analyse the advertisement shown in Image A. Semiotics, which is the study of the meaning of signs and symbols and how they can be used, will be explored when discussing the advert as well as representation that is…

Self-improvement has always been an important aspect of society especially for the individuals who aren’t necessarily involved. Naturally, society carries some human beings that lack a sense of hygienic lifestyles. In the midst of a millennial’s life redefining the counter progressive thought on gender, hygiene…

The United States (U.S) has one of the largest automotive markets in the world. The U.S automobile industry consists of three main firms, such as General Motors, Ford, and Chrysler. According to data compiled from Statista, General Motors is the largest market shareholder with 17.02%…

The Volkswagen Group has been providing individualized and affordable portability to a huge number of people. As a result, the company launched a strategy to gain profitable growth to the brand to achieve a competitive advantage. The strategy is called Strategy 2025. This is a…

In the decades conservation and sustainability has become a great concern for most of the countries. Global warming and its repercussions for human kind has been a topic impossible to avoid, people has finally realized that our natural resources may have an expiration day and…