Essays on Marketing

Product Life Cycle Introduction Nike was first known as BRS which is short for Blue Ribbon Sports. It was founded by Phil Knight and his coach Bill Bowerman. Phil was a track athlete in the University of Oregon. The company was first established as a…

The bond a father creates with his little girl the first time she wraps her fingers around him will forever change his life. In society today, the idea of fathers being the “Prince Charming” or “Knight in Shining Armor” in their daughter’s lives is very…

Corporate social responsibility or CSR initiatives are important parts of the corporate structure in the twenty first century, as consumers are more, now than ever, looking for a more in-depth relationship between them and the organization they select to purchase a good or service from….

Fan Duel has recently come under the radar because of some ethical issues that have made their ways of operating the business questionable. The major issues that I want to focus on are the false advertisement/claims and the unclarity regarding the winning chances. To move…

The possibility of becoming your own boss, achieving personal fulfillment or increasing your income are very good reasons to decide to undertake. We are also confident that neither the ups and downs of the economy nor the lack of capital or business experience will stop…

Digital marketing is a fast & dynamic landscape where our morning starts with e-newsletters and our night ends with social notifications or emails. So, to boost brand awareness or increase sales, a digital marketer must be up to date with recent trends, technologies or strategies….

There are some basic elements that you should know if you are using guest blogging for your seo strategy. According to research, google has not supported it in the past few years. But it is still very popular and useful. and this path has certainly…

Do you remember Coca-cola Happiness? Machines which gave free gift to people as an extra dose of happiness? If you don’t remember or don’t know about it at all then let me tell you. “Coca Cola Happiness Machine”- is one of the famous global campaigns…

This Harvard business review explains the difficulties that Samsung faced when they were trying to go abroad with their company and associated products and also how they changed their business system to make their company an international success. This review is written by Khanna, T….

This kind of policy involved in most of leading brands where more number of benefits to deriver is noticed in general category of most common issues. This is a process of making a wide amount of process high risk auto insurance available in market. It…