Essays on Marketing

It’s said, “There’s a way to do everything better, you just need to find it”. The terrain of graphic designing is dynamic and is characterised by constant modifications and twists. 2018 has been a witness to a fresh wave of trends in designing which include…

Abstract According to internetlivestats. com, it processes 40,000 search queries every second, and that translates around 3. 5 billion searches a day and the yearly statistics is in trillions. However, there is much more information to know about its products and services. This marketing mix…

“Sometimes, lighter is better “ the advertising slogan of a prestigious brewing company, Heineken Lager Beer has been criticized as a racist advertisement in 2018. Heineken N. V. , a Dutch brewing company has been in the brewing industry for more than 140 years, not…

As technology continues to evolve consumer behavior does too- and retailers need to stay ahead of the curve. As we move rapidly into the shopping trends and seasons, what the biggest challenge faced by the consumers are the long and tiring queue at the counters….

Consumer behavior is a field of study which is interconnected with the human mind, thereby gaining a complete understanding is impossible. However a forecast of human behavior can be made through analyzing previous purchasing decisions. Consumers make buying decisions frequently but are unaware of the…

Introduction When a company enters a foreign market, the distribution strategy and channel it uses are keys to its success in the market, as well as market know-how and customer knowledge and understanding (Bellhouse and Hutchison, 1993; Ilonen,et al. , 2011). Because an effective distribution…

Abstract The formulation of a ready to serve functional drink with a mishmash of aloe vera and fruit juice is conceded with the intent to substitute the consumption of carbonated beverages which pay for nothing but empty calories. Aloe vera has been considered as a…

Abstract The objective of this case analysis is to understand P&G’s approach towards market research and using at as key engine for them to continuously innovating and improving their product portfolio. Procter & Gamble was the venue for the origin of systematic market research. Along…

Nowadays, a lot of social media platforms are appeared such as Facebook, Instagram, twitter…etc. These platforms are fashionable and common. Before these platform, Traditional Media revolved around our life and merged our daily life. Let’s talk about what is Traditional Media. There are a various…

The picture in the advertisement generally depicts a bored male worker with his eyes downcast on the note sheet and a partly turned, seemingly permanent sitting posture. Mould and mosses are spreading over his body gradually, which indicates the detrimental impact on commuters due to…