exit-popup-close
We can write it better! Just try!

Choose your writer among 300 professionals!

close

Most effective form of advertisement: Funny or Emotional

Download PDF

Advertisements are meant to create a long-term impact on the audience. All the big companies try to come up with innovative and heart touching advertisements that not only aim to grab current customers but also want to be the most trusted product or product line for the family lineage. The most important and effective way of creating a customer base is through advertisements because if the brands can’t capture the customers’ attention, they won’t be able to sell the products.

Essay due? We'll write it for you!

- any subject

- min. 3-hour delivery

- pay if satisfied

Get your price

It is a big challenge to create advertisements that cater all types of people. Psychologically, older generation is leaned more towards emotional advertisements whereas the younger generation tends to like funny ones. However, of course, it depends on the subject matter.

The idea of advertisements is completely variable, depending on various matters like consumer behavior, preference, purchase intentions etc.

Funny Advertisements

Many brands pursue funny advertisements for humor. Humor boosts brand recognition. For example, in the advertisement of Chatbooks, which creates photo books from phone automatically, shows how a busy mother complains about having no time for doing anything other than looking after her kids. Her kids are running inside the house, doing things that make her really crazy and tired. The advertisement shows how a serious topic like motherhood can be depicted in a light manner.

Old spice commercials are brutally honest ones but leaves a sense of humor behind. Most of FedEx’s advertisements, especially the old ones show faulty mailing services that others use which are not efficient at all but FedEx comes in superfast. The idea is simple but the portrayal is amazing.

To relate more, we can look at Banglalink’s commercials. All of the advertisements are funny and mostly targeted towards the younger generation. There is this one ad where a girl brings the boy she likes to her father and the boy turns out to be not the ideal type that every father dreams of. Seeing the punk boy’s attitude and his way of giving greetings made him faint. Here is where Banglalink’s package comes where there is no surprise for the consumers. This is an old one but people still use it as a reference.

Not all brands really prefer funny advertisements.

Emotional Advertisements

Many brands aim to deliver emotional advertisements as it deeply taps into people’s emotions. Fear, happiness, anger, sadness, surprise, inspiration etc. falls under the sentiments of the consumers.

All of the insurance companies use the strategy that taps the emotions in an extensive manner. The idea is to create empathy so that if something happens to the loved ones or valuable objects, it can be backed up by the insurance companies. They create fear among people so that they rush towards the companies for insurance. Advertisements about smoking also create fear. The highly notorious “Smoking Kills” creates horror among people.

Not all the emotional advertisements hit the dark sides of one’s emotions. Coca-Cola likes bringing happiness in people by sharing joy.

Whichever parts of the emotion companies tap into, it must create high arousal in them so that people can relate themselves to brands. Otherwise, it will be like the worst hangovers, once logic gets into the system, emotion will stop working.

Disclaimer: This essay has been submitted by a student. This is not an example of the work written by our professional essay writers. You can order our professional work here.

paper Download essay
76 writers online and ready to help you with your essay
close

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.

close

Thanks!

Your essay sample has been sent.

Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

thanks-icon Order now

More Essay Samples on Topic

Eduzaurus.com uses cookies to offer you the best service possible.By continuing we’ll assume you board with our cookie policy.

Do not miss your deadline waiting for inspiration! Our writers will handle essay of any difficulty in no time. Want to get a custom essay from scratch?
Do not miss your deadline waiting for inspiration! Our writers will handle essay of any difficulty in no time. Want to get a custom essay from scratch?
Do not miss your deadline waiting for inspiration! Our writers will handle essay of any difficulty in no time. Want to get a custom essay from scratch?