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Salvatore Parasuco - A Successful Entrepreneur

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What characteristics did Salvatore Parasuco possess that made him successful as an entrepreneur?

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Salvatore Parasuco had a lot of characteristics that made him a successful entrepreneur, here are some of them:

  • His passion for business started at very young age and his focus and motivation were key in making him a successful entrepreneur.
  • He brought something new to the market as his pre-washed jeans idea was a new concept in the Canadian market, he also introduced the idea of stretch denim.
  • He started small and with short term goals. This is crucial for any business and this is what helped him achieve his goals over the years.
  • Hard work is what brought him exposure to the world of business. He did his research by working in a clothing line before starting something of his own.
  • He had a way with words which helped him gain the trust of his clients and gave him the freedom to experiment and come up with something unique. A charming personality is always an important for a businessman.
  • Brining stretch denim also opened the world of fashion to all shapes and sizes, which is especially important and can really bring a lot of sales.

The visibility of Parasuco Jeans is higher in other countries than in Canada. Why might this be so?

There could be a lot of factors contributing to this issue, here are a few:

  • The main reason could be the number of competitors in the world of clothing. The options and prices are very competitive which makes Parasuco, just another brand in the market.
  • Bring something new is something Parasuco originally came forward with but it is essential to keep doing the same as the consumers today move on very quickly. Given the cheap pricing of clothes and changing styles, people hardly buy the same pair again. Some variety could really help the company’s growth in Canada.
  • The reason why Parasuco is doing so well in other countries could be the limited choices in those countries. Canada is a developed nation and there are a lot of choices available to the costumers, they might not stick with a single brand for a long time.

How did Salvatore Parasuco’s background facilitate his success?

  • His urge to get into the business at a very young age and the way he facilitated his dream is the reason his background helped him achieve success.
  • He started selling jeans from his school locker and his communication skills from the beginning. His explanation to his principal showed how far he could go at a very young age.
  • He strived on research, before entering the market he worked in a clothing company to understand the system and that shows his seriousness about the business.
  • He also created something new for the denim customers which made him outshine his competitors in the first go. Brining pre-washed jeans and stretch denim was a great innovation. Stretch denim was a great way to bring more for different body shapes. His innovative ideas always gave him the edge over others. His sales are high in other countries, which shows that he envisioned his sales and took them where he can achieve the maximum.
  • His passion for the field from a very young age and his constant dedication are the real reasons for his success in this competitive field and be a house hold name in the industry.

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