Service Marketing of Booknfly - a Marketing Guide for Each Stage of the Travel Customer Journey


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The project is about the service marketing of Booknfly. Booknfly considered to be one of the best travel agencies in gujarat. Travel agency is described as a retail business selling travel-related services and products to customers on behalf of providers such as airways, car leases, cruise lines, hotels, sightseeing tours and package deal holidays. Whilst we say journey organisation they are the only who can assist you in planning your trip or a person needs to be accountable with all of the preparations you may want. They may be liable for making plans, reserving and preparing excursion vacation excursions or simplest transportation and lodging the travelers want to have. Of route, travel businesses sell product that are related to travelling they also supply out amazing customer service to every customer that they’ll have simply so you will apprehend the character of the work. In addition, you furthermore might ought to have visible humans travelling from one area to any other by using buses, trains, automobiles, scooters, rickshaws, cycles, etc.

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The scope of the project is to identify the services of Booknfly their quality, customer engagement etc as Travel agencies have more scope in India. The scope of travel agencies in India, is bright because of nowadays many people want to travel the world. The rate of travellers are increased many times as compared to last years. Because India is a contrary of village and villagers people have little idea about tour and travel, when the Indian people want to book your tour, travel ticket and vacation booking, have more required about it believable advice and costing, this types of work is done by travel agency. India climate have all type of season available and in India have all time as whole year tour opportunity is offered by Indian climate. Hence we said that the scope of travel agencies in India is beautiful scope.


The main objective of this project is to know what this company is providing like travel and tourism is the largest service. The main objective of this sector is to develop and promote tourism, maintain competitiveness of India as tourist destination and improve and expand existing tourism products to ensure employment generation and economic growth. To know how the company deals with customer.

About Book N Fly and Founder of the Company

BOOK N FLY is considered to be one of the best travel agencies of Gujarat. Founded by Mr Vikas Gupta in the year 2014 the company has its headquarters in Surat a prosperous city of Gujarat. Since then it has been consistently showing substantial progress in the market. In 2017 within mere three years of its establishment,the company acquired recognition from IATA (International Air Transport Association) the most prestigious airline trade association which currently represents most of the total air traffic. Foreseeing the digital transformation that revolutionized travel industry, the company started its online portal under the name in the year 2015. The portal is basically designed for online travel assistance focusing primarily on B2B module of trade. The website has more than 500 registered agents who are considered to be some of the most experienced pros in marketplace. Majorly operating in states like Gujarat, Delhi, Maharashtra & Kolkata, BOOK N FLY has become a landmark in travel industry. Since the year 2015, the company is being awarded by some of the most esteemed airlines for its outstanding provision of services. This is because the company always focuses on offering travel related quality services to its clients and maintaining healthy relationships. Having an edge in booking flights we also provide complete assistance in booking travel packages, hotels,bus services, travel insurance, assistance in acquiring passport/visa, booking a cruise and many more.

BOOK N FLY has always considered upgrading itself according to the latest technologies as one of its top priorities. This is because the more it upgrades its systems, the more convenient and facilitating it becomes for the clients to enjoy the benefits of its services.This was the major reason why the company launched so as to provide the best and the latest to its clients. Since its establishment the company has been consistently upgrading its systems every once in a while. Mr Vikas Gupta has always been a visionary who does not hesitate in thinking out of the box. The man is known for making full-proof strategies and ascertaining that they are well executed along with his great networking skills. With an utmost endeavor of keeping up with the latest technology and techniques, the company is also investing in new verticals and niche products. Rather than just being concerned about client satisfaction, we aim at making our clients happy. With the primary goal of being process driven, we focus on providing high standard services to our clients at affordable prices.


They offer highly customizable tour packages help the travelers reach every nook and corner genuinely. They have always kept their motto “Our customer’s satisfaction is our top most priority.” Booknfly believes in “better travel, better living” strategy, resulting in safe and hassle free travel. Booknfly presents India in a distinct manner never seen before. While designing your tour packages, they look for ultimate perfection. This is what that sets them apart from others. With strong collaboration with major airlines, they stand to make ticket booking easy and effective. When compared, they provide tickets at extremely low fare for any of the destination you choose. Not just ticket booking, they also deal in providing hotel booking, airport transfers, sightseeing and tours in order to ensure that you enjoy your trip to the fullest.

Range of Activity

Booknfly India offers India tours to all the countries of the world. The range of activity stretches from English speaking countries to French, Russia, Italy, China and Thailand. Travelers from every nook and corner of the world enjoy their services making them lead in the touring circles of India.

Quality POLICY

Booknfly Motto: “Customer satisfaction is our top priority” We take care at every step:

  • Best Services With Excellent Tour Arrangements
  • Courteous Staff With High Hospitality Standards
  • Quick Response To Our Clients’ Needs & Last Minute Changes
  • Full Day 24 * 7 Assistance Available

Booknfly Services:

  • Highly Customizable Tour Packages
  • Hotel & Rent A Car Facility
  • International / Domestic Ticketing
  • Travel Insurance And Travel Guides
  • Visa Application Assistance

Ticket Booking:

  • With a cheapest flight guarantee, book your tickets at the lowest airfares. Avail great offers, exclusive deals for loyal customers and get instant updates for your flight status and fare drops.

Visa Service

  • They specialize in providing second-to-none visa advice and assist with your application whilst providing you with excellent service and regular feedback.
  • Group Holiday
  • They specialize in providing second-to-none visa advice and assist with your application whilst providing you with excellent service and regular feedback.
  • Honeymoon Special Package
  • The time when everything would look ecstatic and romantic.This is the vacation that you and your special one will remember throughout your life.

Corporate Tour

  • Their travel executives are highly efficient in executing and managing Corporate Outings,Corporate Conference Tour,Corporate Leisure Holidays,Domestic as well as International Corporate Tours.

Customised Tour Package

  • Plan as you want to. Book your desired hotels & tour packages. Book only what you want to skip what you don’t. No rigid itineraries. No Group Tours. Now here would you find a more flexible plan.

Day Tour

  • They offer you the exquisitely designed short tour packages, keeping in mind your travel needs, time and interests.
    Adventure activity,

Trek Tour

  • If you wish to attain eternal happiness and to get thrilled then go throw our adventure tour packages.

Religious Tour

  • India has been considered as a land of diverse cultures and religions. People of different faiths undertake tours to numerous destinations to pay homage to their sacred deities.

Working Environment

The working environment at Booknfly India is marked with creativity. They allow their employees to cultivate out of the box thinking enabling them deal with situations in a better way. Booknfly India offers creative and highly customizable tour packages catering to every kind of need of the traveler.

Strategy Used by Booknfly

Booknfly create monthly email newsletters.

Add variety to their social media post.


Engage with customer.

Customized approach.

Relies heavily on the internet for information.


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