Essays on Service Marketing

A service is any act or performance one party can offer to another that is essentially intangible and does not result in the ownership of anything. Kotler (2012). Its production may or may not be tied to a physical product. Service marketing might also be…

Maslow’s hierarchy of needs theory has existed for many decades and it is used to describe human beings behaviour and needs The theory describes how people have well defined needs which they desire to fulfil according to different degree of emergency. Physiological need is the…

Services marketing is a wide sector in any economy and as such needs keen planning to better the income that can be tapped from the sector (Kapoor, Paul & Halder, 2011). An example of service marketing is tourism industry where visitors only visit a place…