Essays on Service Marketing

The project is about the service marketing of Booknfly. Booknfly considered to be one of the best travel agencies in gujarat. Travel agency is described as a retail business selling travel-related services and products to customers on behalf of providers such as airways, car leases, cruise lines, hotels, sightseeing tours and package deal holidays. Whilst we say journey organisation they are the only who can assist you in planning your trip or a person needs to be accountable with all of the ...

In the fastest growing economy and the growth of modern technology, every businesses either it is small or large are trying every aspects to reach at high. Digital marketing is one of the bestest way of marketing at high level on lower cost and also provides information to the users through electronic device, mainly includes websites. It has actually been around much longer. It can express your views and ideas in various form such as content marketing, SEO etc. and In coming years it become ...

A service is any act or performance one party can offer to another that is essentially intangible and does not result in the ownership of anything. Kotler (2012). Its production may or may not be tied to a physical product. Service marketing might also be termed as marketing based on relationship and value. Hoffman and Bateson (2001) define services as deeds, efforts, or performances. “Services include all economic activities whose output is not a physical product or construction, is generally ...

Maslow’s hierarchy of needs theory has existed for many decades and it is used to describe human beings behaviour and needs The theory describes how people have well defined needs which they desire to fulfil according to different degree of emergency. Physiological need is the first stage or the basic need stage which includes food, clothing, shelter, air and sex. Physiological needs are the factors that human beings cannot exist without and therefore they must be met (Lee, 2011). Moreover, ...

Services marketing is a wide sector in any economy and as such needs keen planning to better the income that can be tapped from the sector (Kapoor, Paul & Halder, 2011). An example of service marketing is tourism industry where visitors only visit a place to view sceneries and nature. In India, Makemytrip limited is the leading firm dealing in the transportation of local and non-resident Indians for tourism purposes in India. Using SWOT analysis of the company, the company is seen to have a ...

INTRODUCTION On daily bases, the world becomes more easy and stressless place to be. As we improve in technology so also living become more comfortable. Now adays, you can get whatever you needed at the comfort of your home. Through online shiping. This is a glorious innovation that give people the opportunity to purchase things comfortably at home. No more visiting multi stores to locate the product of your choice, no more problem with an sales person that are over enthusiasts, no more long ...

Earlier researchers in the field of business have suggested that trust is a vital ingredient for successful marketing. Parallel to other research areas, marketing researchers conceptualize trust or focus on trust as a belief or behavior. The previous work has recognized that the belief and behavior of the individual depend on trust. Furthermore, Esmaili, Desa, Moradi and Hemmati (2011) have indicated that trust is an important factor that helps to stimulate consumer behavior towards the ...

Digital service marketing refers to a kind of marketing method that serves customers to achieve marketing goals by means of Internet, computer communication technology and digital interactive media. Digital service marketing is a marketing strategy emerging in recent years. It will use advanced computer network technology to explore new markets with the most effective and cost-effective way. Therefore, in this digital age, the company's service quality will be greatly improved. Changes in ...