Social Media and Unfortunate Alienation from Reality


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Alienation as described by Karl Marx in Marxist philosophy, is a procedure through which capitalism upsets worker’s natural relationships to the products of their hard work, their labour, their self-consciousness and with other individuals. The troubling reality of coerced alienation is the thing marx implied while utilizing a more nuanced term Estrangement. Social Media gives the people a stage to facilitate the creation and sharing of information, propagation of ideas, and other forms of expression via virtual networks. But social media also has the terrifying capability to exploit us in what we do. With active participation in social media, like sharing sharing and uploading content for Facebook ‘likes’ with others, presumably tends to support a sense of consumer sovereignty and self-governance. It can also be seen in a perspective of the systems, which they are generally not modifying but are, rather, creating immaterial products on those platforms. Thus, although platform mechanics are, no doubt, derivative of the general intellect, they play a secondary and supportive role in production. Thus, in a way social media although giving them a sense of self-governance strips the users of their personal identities and modifies it for the targeted audience. In this context Alienation would allude to the inherent submission of bigger frameworks which snathes individual data of clients since this data then becomes a medium of profit to these systems, this results in alienation of users to their own content.

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Amid the general population’s alleged relaxation time, what they are really doing is taking steps towards showcasing and marketing, drawing significance and incentive from promoting that guarantees the proceeded with utilization of customer products. Thus this leisure time of the majority of the populace is really getting spent in crafting for consumption which could have been spent on individual interests and their own productivity or building their social individuality.

The similarities that we have between the traditional conceptions of Alienation and the Social media are that in both the products are adjusted to its motivations. Social media have become the primary interface for this new digital economy. And in a way, both of the institutions are based on profiting themselves by extracting labourer’s hard work’s surplus. They both are also similar in a way that, they both try to alter the reality of the workers, since a factory tries to confine the labourer’s to the workspace and social media also tries to present the people with an alternate reality. This similarity remains in the case of wages, which is just the bare minimum in the case of factory workers and almost the same in case of social media. And along with all this is the way they are treated, the exploitation factory workers receive is comparable to the abuse of an individual’s personal information.

However, these two organisations contrast, as the social media refutes a portion of the Marx’s presumptions about proprietors’, laborers and buyer’s essential relations to utilize and trade esteem. Despite the fact the plan of action in social stages is revolved around misuse of clients’ data, it doesn’t happen at unprecedented levels. The arrangements of social conditions implied in online life are generally rather fundamentally distinct from industrial facility as it doesn’t persuade users into some mechanical activity, which drives us to mull over whether Marx’s hypothesis and economistic vocabulary ought to be extended this far. While characterizing alienation, we will in general underline the disavowal of self-acknowledgment of an independent self outside the directs of free enterprise, in the circle where relational relations and networks prevail.

The notion of mass intellectuality can be viewed as a more suitable way of analysing social media rather than general intellect objectified in machinery since here they play a secondary and supportive role in the production. Mass intellect could be viewed as conspicuous structure in which general judgement is manifested today. The basic conditions in web based life doesn’t require clients to do mechanical activities which was relevant in case of factory workers. In fact, a general decrease in alienation really increases the limits of online networking to produce value. In spite of that, certain unpretentious types of alienation endure and are basically important to the model. The personal data of clients and users turns into a product in social media, even though this transformation of personal information into a product is not done by the consent of the user himself. Rather, web firms themselves handle this data and pitch it to firms. Be that as it may, in the system, since the users are not associated into any market connection or wage connection with the firms directly, it winds up hard to connect it with the exploitation in original Marxian terms.

So, in my personal view Social Media is more or like a transformed mode of alienation. Since, just like the original Marxian alienation, the product or the user-generated data gets confined from the user and gets exploited to make profits for the firms. However, even though for social media the information of the clients become a commodity, the users continue to participate in this exploitation and alienation

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