Essays on Social Media Marketing

Introduction Marketing is a very misunderstood word in business. The biggest myth is that advertising, publicity and sales techniques are considered as marketing. It is based on the belief that marketing begins after a good or service is designed, produced and is ready for sales…

Twice in the past six months I have bought products from seeing it advertised on Facebook. The first one was a piece of exercise equipment that a friend that I trust “liked”. The second item was for a beauty product that was a one size…

The context in the given assignment describes that one of the key point in the directed drifting of an entrepreneur towards the mountain of success, which is for the entrepreneur to be at the right place and at the right time. Even though there were…

After all the extensive groundwork has been done, the most critical stage in the Competitive Intelligence (CI) cycle takes place where the Products of the CI effort have to be consolidated and presented to key management. This assignment serves the purpose of helping us understand…

Is an SME Facebook page really useful when Facebook often changes its algorithm, to the detriment of business pages? Should we use social networks if orders do not stop flowing? Yes! The question of whether to have a website and / or a Facebook page…

Nowadays, it is very difficult to find young people that have a phone, but does not have any account of social networking sites on their phone such as Facebook, Instaram, Wechat and whatsapp as the social networking brings more advantages than disadvantages to them. For…

The purpose of ‘NFL Play 60’ launched in 2007, is to increase the health and wellbeing of younger fans by encouraging them to get sixty minutes of physical activity per day, as well as promoting heathy food and drink options. In order to spread this…

Background Due to technology advancement, it had revolutionised the way information is presented to us. Now, we rely heavily on digital media social platform such as Facebook and Instagram for information. As such, there is tremendous amount of information being shared on social media platforms….

The film “Generation Like” surveilled the effects of ‘likes’ on social media platforms that engages teens to proficiently interact with their branding techniques as a form of socialization. The documentary focus on people such as YouTubers, fandoms, and the perception of being ‘famous’ who market…

Humans have always been gifted in adapting to their environment. Difficult decisions such as which location to settle in or move to, or which leader to side with in battle, were made based on both the experiences of the individual or the general opinion of…