In twentieth century, technology in our life work likes blood in human body. The use of technology makes life more easy and effortless (Khan et al, 2017). It is not hidden fact that emergence of social media has brought new changes to all modern worlds. Social media getting more advantage and accessible to everyone (Chaffey,2016). Social media is group of different online channels in which people are connected each other to share information and other contents (Mutunga ,2014). History of social media start in 1978, first social media site introduced BBS. After BBS many other sites are introduced like blogging, facebook, twitter, yahoo, instagram. Blogging was introduced in 1999 designed by peter nerholz. Later in 2003 blogging service purchased by Google. In 2004 most entertaining and famous site now a day’s face was introduced, that design by mark zerk burg. In start facebook was limited for harward students but later it was open for 800 hundred colleges in may 2005. Facebook available for all users in may 2006 onward. In 2006 Twitter was introduced ( Morrison & Foerster, 2011).
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Importance of social media cannot be denied at any cost. Its importance has influenced almost every person in almost every field of working. Social media had replacement indefinite typical sources of communicating, where news papers and television comes at very first (Cela, 2015).Through internet and social media people are connected each others in way of email, messaging and other communicating sources. In a day more than 2 billion people are using internet and it increases day by day (Khan et al, 2017). 72% of total internet user are using social media (Bullas, 2014). Now a days we all know about facebook, twitter and LinkedIn are most popular media channels. Through facebook users can do audio and vedio calls, recording and private messaging.
Social media, also known as media of modern generation has its continuous and limitless advantages. It has become one if the very popular way to convey messages (Chaffey, 2016). Especially, it’s influenced politics as well. If we look back, couple of decades, political communications followed the typical sources of communications such as television, newspapers and radio. They were directly or indirectly interviewed, and then the data was published in news paper where the information was access able to the public (Chaffey, 2016). Social media is more important to purchasers than TV, informal, daily papers and online news. Now a day’s young adults are getting information from social media than newspapers or Televisions (Gangadharbatla, 2012).
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