Table of Contents
- Strategic Intent (Mission, Vision, and Values)
- Current Values Statement:
- Revised Values Statement:
- Environmental Analysis: Major Market Trends and Their Implications
- Environmental Analysis: Consumer Profiles and Analyses by Service and Payer
- Environmental Analysis: Competitor Analysis
- Environmental Analysis: Major Stakeholder Data and Analysis
- Identifying Changes Need to Satisfy Key Stakeholders
- Environmental Analysis: Potential Technological Changes
- Environmental Analysis: Key Quality Indicators
- Environmental Analysis: Critical Legal and Regulatory Issues
- Environmental Analysis: SWOT Analysis
- Environmental Analysis: Critical Driving Forces
- Strategic Priorities
The strategic plan is used as a tool to organize healthcare management to coordinate an organizations strategic intent to their operational structure while ensuring the strengthening of the strategic goals in the healthcare industry.
Ability Center of Occupational Therapy strives to provide high quality care to low-income individuals with disabilities to the citizens of Jefferson County, Alabama. If the individuals are not financially suitable to pay for the occupational therapy services, the Ability Center will still accommodate to their needs. The Ability Center will start this process and instill leadership qualities starting in the present year, 2019. This company will stand as a not-for-profit industry to provide quality care to the surrounding community in Jefferson County. It will strive to maintain a strategic plan even with the healthcare industry changing in the future.
In 2019, so far, the Ability Center has made steps towards operations to include outpatient services. To further increase that production, the Ability Center has appointed new leadership and taken an initiative to explore more options to fund the not-for-profit organization. This includes finding sponsors and organizations willing to partner with this organization to keep the services at high quality care, but low cost. This strategic report was generated to establish a plan and action to keep the Ability Center funded to give hope to the communities. This hope comes in forms of establishing trust and interventions to patients with less financial opportunities that those around them. The recommendations and planning information listed in the highlighted opportunities and threats can be used to make much-needed changes in the future for the Ability Center.
Currently the Ability Center of Occupational Therapy has partnered with the University of Alabama’s School of Health Professions Occupational Therapy department under Dr. Gavin Jenkins, OT students. With the help of this professor and his students, an analysis was conducted to determine the external and internal environments of the Ability Center. This includes the achievable strategic priorities, goals, and objectives. To operate in full success in the upcoming year, the Ability Center should follow a strategic direction to operate at a full capacity level for those using the outpatient services. This includes having a full supply of orthotics and other needed materials to incorporate proper interventions needed for clients in the outpatient setting. With the ongoing partnership with Dr. Jenkins and his OT students, the Ability Center will continue to provide quality of care to the citizens of Jefferson County and increase their quality of life.
Strategic Intent (Mission, Vision, and Values)
The Ability Center of Occupational Therapy has a mission, vision, and value statement that does not meet high expectations of the healthcare industry in outpatient settings. To better position the Ability Center in a strategic way, it is recommended that the outpatient services change their statement to make it unique and show a strong sense of value that is meant for their population.
Current Mission Statement:
The Ability Center of Occupational Therapy is established to serve the citizens of Jefferson County with high quality healthcare, regardless of low-income families. We are committed to establishing a healthy community for our patients, employees, and public. We offer therapy to those in need through an exciting environment focusing on both the physical and emotional wellness of our patients.
Revised Mission Statement:
The Ability Center of Occupational Therapy is committed to serve the client population that reside in Jefferson County by providing quality care that is affordable to those with low-income families. The health services will improve the client’s overall quality of life and performance satisfaction during therapy. Ability Center of Occupational Therapy is focused on providing a warm, welcoming, and encouraging environment by being original delivery of our outpatient care that addresses the client’s needs.
Current Vision Statement:
Ability Center of Occupational Therapy will be an outpatient clinic that is not just a healthcare facility, but an encouraging therapy facility that promotes progress, quality, compassion, and overall satisfaction.
Revised Vision Statement:
Ability Center of Occupational Therapy will be an outpatient clinic that addresses the needs of our clients to include all areas of occupations through compassion and trust to increase overall of life.
Current Values Statement:
We are determined to provide the highest quality of care to our clients by maintaining honest ethics in healthcare delivery and dedicated to continuing high effort of every team member and client.
We are committed to striving to our patient’s expectations within therapy by encouraging and providing hope throughout their journey to increase their well-being.
We value teamwork and effort with the employees within this facility. High teamwork satisfaction is met by respecting and listening to employee’s perspectives. We are working to combine the multiple skills from multiple staff members to increase the overall employee participation and cooperation.
Revised Values Statement:
We are committed to providing the highest possible care to our clients by maintaining ethical standards in the healthcare delivery and also to be dedicated to bringing effort into every team member and client.
We are committed to meeting our client’s expectations within occupational therapy by encouraging and promoting success throughout our client’s journey to increase their overall quality of life.
We value inclusiveness and diversity within our facility. We promote respectfulness, thoughtfulness, and trustworthiness to our employees to increase overall participation and satisfaction of our facility.
Environmental Analysis: Major Market Trends and Their Implications
Ability Center of Occupational Therapy is a non-profit outpatient clinic that specializes in occupational therapy without an inpatient department. When comparing Ability Center and other non-profit clinics within Jefferson County, Ability Center is at a disadvantage because of the lack of inpatient department or emergency occupational therapy services like a typical therapy clinic. Ability Center may not be allocating the selected interventions among the required clients which reduces the funds given to the non-profit organizations to help re-invest in more equipment, interventions, and other needs to stay operating.
When Ability Center is compared to for-profit organizations, it is positioned in a confusing situation due to the difference in finances, budgets, revenue, and spending in term of the capacity of client’s that can be utilized in the facility. Ability Center is not producing enough funds to keep afloat to that of a health maintenance organization (HMO) by being both the payer and provider. The Ability Center has seen more clients that originally anticipated resulting in allocated funds being used more quickly. It would be smart for the clinic to make a cost-benefits analysis to determine where the profit is being allocated from and the benefits being received from the UAB OT students and resources.
Despite the minor disadvantages, the Ability Center has an advantage of being in Jefferson County because the location provides adequate delivery of therapy to clients. This provides a leverage for the company’s therapist and clients. This location deepens the community to provide and establish future therapy programs that are provided in the mission.
Environmental Analysis: Consumer Profiles and Analyses by Service and Payer
In this section of the strategic plan, we will be analyzing the demographics of the therapy clinic in Jefferson County.
By using this data among the population of Jefferson County and utilizing the consumer trends that can generate extra help for Ability Center to increase successful marketing for the clinic. Ability Center is owned by Jefferson County, one must understand the citizens and community of Jefferson County. The population of Jefferson County is approximately 659,197. According to Data USA, “90.8% of the population of Jefferson County, AL has health coverage, with 47.6% on employee plans, 17.4% on Medicaid, 11.8% on Medicare, 12.2% on non-group plans, and 1.88% on military or VA plans” ('Jefferson County, AL').
Ability Center of Occupational Therapy is given a certain amount of funds given by Jefferson County that pays for a majority of the occupational therapy. Another large sum of money is paid for by Medicaid that is approximately 17.4%. This leaves room for the clinic to stretch the client revenues for the occupational therapy services.
Environmental Analysis: Competitor Analysis
There are at least 30 occupational therapy outpatient clinics residing in Jefferson County.
Ability Center of Occupational Therapy is an outpatient therapy clinic. Some competitors are those like Encore Rehabilitation and Bledsoe Occupational Therapy. There are multiple partnerships with local therapy clinics including UAB hospital, Bledsoe, Encore, and more. Each of the competitors are serving 75 or more clients in outpatients daily. These services are given high quality standard of care. It is in the best interest of Ability Center to focus on the services that the clinic offers on its own apart from its competitors. The first step is to secure its foundation of its mission, vision, and values to utilize its optimum performance of well-being. More information should be collected to better understand Ability Center’s market.
Environmental Analysis: Major Stakeholder Data and Analysis
Identifying key stakeholders: Ability Center of Occupational Therapy must determine its needs and benefits to support the external and internal stakeholders. The external stakeholders for the Ability Center would be the suppliers of therapy equipment, clients, partnerships, external county clinics, and the local community. The internal stakeholders for Ability Clinic would be the employees, therapists, investors, and any other important persons.
Determine their expectations: It is important to evaluate the stakeholder’s intentions and expectations of Ability Center. This will be what they internally and externally are trying to achieve certain occupational therapy standards and goals. This includes access to care and the quality and functionality of the therapy goals and interventions.
The Jefferson County board is satisfied with the addition of Dr. Watson Fondren on the occupational therapy committee board. There is a current concern of billing according to the new implementation of services and interventions, but Dr. Fondren at UAB has utilized the facilities funds to operate in high demand and increase revenue for the therapy center. It will provide more funds if the clinic stays at this current rate of both the provider and payer for the occupational therapy clinic.
To make sure the needs are met for the clients, it would be ideal to have the Ability Center conduct a satisfaction survey of the key stakeholders to determine the current trends and desired results for the client’s occupational therapy. A gap analysis can be used to estimate what should be done to get to the final position for the clinic and its clients.
Identifying Changes Need to Satisfy Key Stakeholders
A further analysis of the Jefferson County outpatient occupational therapy clinics should be utilized to close the gap between the key stakeholders and the appropriate funds needed to establish a solid foundation for the Ability Center to move forward. To increase involvement of the key stakeholders, Ability Center must be willing to participate and consult with multiple areas of the clinic and its employees to provide areas of interest for the clinic. Below is an example of determining the level and involvement the key stakeholders will have in the future of the therapy clinic;
- Goal Setting
Overall, Ability Center of Occupational Therapy needs to work on expanding both internal and external stakeholder data to meet the demands of occupational therapy for its clients to keep it an outpatient, non-profit healthcare facility.
Environmental Analysis: Potential Technological Changes
The Ability Center of Occupational Therapy currently does not have a well-rounded electronic health system in place that will accurately provide data and information regarding the client’s intervention plans and diagnoses. Paper charts are currently used, and they have become efficient, but to save time, energy, and paper, Electronic Medical Records can be used. Electronic medical records are reliable specially to save time and space. It will autofill time slots to allow the therapist to know their schedule and for other therapists to work together in a timely manner.
Ability Center of Occupational Therapy should understand the risks of not operating under newly revised and modern techniques. This could become a disadvantage for the clinic and lessen its capabilities for occupational therapy. To move forward, Ability Center is in a state of trying new things including the new electronic medical record set.
Environmental Analysis: Key Quality Indicators
Ability Center of Occupational Therapy currently does not have a place for quality indicators yet. According to AHRQ, quality indicators (Qis), are ‘standardized, evident-based measures of health care quality that can be used with readily available hospital inpatient administrative data to measure and track clinic performance and outcomes’ (AHRQ).
Prevention quality indicators are used to assess the quality of health services in the community. The PQI’s are key tools the community to provide health needs assessment. Another key quality measure is the Outpatient Quality Indicator that shows the perspective of quality health care inside the therapy clinic. It can also be used to identify areas that need further study and management. These areas are critical to understand the future outpatient therapy patient satisfaction and volume of procedures within the Ability Center that will be utilized.
The third quality indicator is the Patient Safety Indicators (PSI’s) that will provide information on possible safety events that could be preventable in the future of occupational therapy. The events that are preventable will improve the quality of care provided within the Ability Center of Occupational Therapy.
Environmental Analysis: Critical Legal and Regulatory Issues
The Ability Center of Occupational Therapy currently does not operate under critical or legal regulatory issues. If some arise in the future, they will be addressed.
Environmental Analysis: SWOT Analysis
A SWOT analysis is used to analyze the internal and external factors that affect a company’s performance. Strengths are usually referred to as the organizations internal capabilities that follow through with the mission and vision. The Ability Center’s strengths arise from within the connection between the communities and their ability to draw in unique patient’s and occupational therapy interventions.
Weaknesses are also internal characteristics within the facility that is a disadvantage to the facility. The Ability Center’s weakness is the technological limitations using paper charts instead of electronic medical records. Also, a limited budget and funds that are not fully given due to the non-profit organization. A formal strategic plan is needed to further assess the weaknesses within the Ability Center.
Opportunities are external qualities that have to do with communication between the partnerships and community. The best opportunity is the partnership with Dr. Watson Fondren and the UAB OT students to provide more opportunities for the therapy clinic.
Threats are external qualities that can prevent the organization from succeeding in the healthcare industry. The obstacles that Ability Center faces are larger occupational therapy clinics within Jefferson County like United Ability and Childs Play. These facilities also provide outpatient services but have bigger facilities to hold and work with more clients for therapy. There is also a threat to the funds given form the state to provide for the services from Ability Center because of the smaller facility and reduced volume intake of patients.
Environmental Analysis: Critical Driving Forces
The critical driving forces for the Ability Center of Occupational Therapy are the communities support and help that they need to overcome certain obstacles in their life. One way to overcome the driving forces of funds and the help needed for the community is to advertise the services offered from this clinic. This could be done by putting up posters around the town. It could also be done by asking for sponsors from larger clinics. Also, it could be beneficial to recruit physicians to recommend our services to their future clients after surgery or an event in their life when they would need occupational therapy.
There would need to be further analysis done to determine the driving forces behind the facilities original plan. These driving forces could affect the care and integrity of the facility. The driving forces are sensitive and critical to the patient demands of therapy and can be used in the marketing and business plans.
The strategic priorities for a facility directly come from the information found from an environmental analysis that outlines the progress or structure. There is a gap between the progress of the organization and the efficiency. To further narrow the gap, Ability Center has completed 3 strategic priorities to achieve organizational effectiveness.