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SWOT Analysis - Strengths, Weaknesses, Opportunities And Threats

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Channel Nine Entertainment Company Limited was originally incorporated in New Delhi on 25th July, 2002 under the Companies Act, 1956 vide certificate of incorporation issued by the Registrar of Companies, National Capital Territory of Delhi & Haryana. They are engaged in the business of production, distribution television serials, films, corporate films, feature films, documentaries, and marketing of sports and entertainment events. They are outsourcing the processing services like content development, multi-media, editing and sound recording from a Media Development Centre based at Noida. The SWOT analysis of Channel Nine Entertainment Limited is as follows.

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SWOT Analysis is a framework analysis that is used to evaluate a company’s position in business by identifying the strengths, weaknesses, opportunities and threats. SWOT is an assessment model that measures the internal and external factors of a company in the business environment.



Ability to successfully implement strategy, growth and expansion, technological changes.

Exposure to market risks that have an impact on the company’s business activities or investments.

Integrated Business Model

Special Benefits available to the Company

Deduction in respect of expenditure on production of feature films.

Deduction in respect of expenditure on acquisition of distribution rights of feature films.

Experienced Directors and Management Team.

Strong Relationships in the Industry.

Diversified Distribution Platforms.

Established operations and proven track record.

Ability to protect intellectual property rights and not infringing intellectual property rights of other parties.

Ability to manage risks that arise from these factors

Revenue and profitability is directly linked to the exploitation and growth of our content.

Rapid Technological changes

No prediction or forecast of audience taste about the success of films/ TV shows etc.

Dependent on the management team for success whose loss could seriously impair the ability to continue to manage and expand business efficiently.

There is no monitoring agency appointed by the Company and the deployment of funds are at the discretion of the Management and the Board of Directors, though it shall be monitored by the Audit Committee.

Depends on the relationships with creative talent and other industry participants to exploit film content.

Piracy of the film’s content may adversely impact company’s revenues and business.

Confrontation of tough competitions due to rapid advancement in technology.

Success of the film distribution business depends upon the commercial success of films.



Growing awareness among viewers/customers about new technologies.

New phase of low budget movies/TV Shows etc.

Increase in no. of channels and Multiplexes.

Changes in foreign exchange rates or other rates or prices

The monetary and interest policies of India, unanticipated turbulence in interest rates

Changes in the value of the Rupee and other currencies.

Growth in media technology and introduction of new broadcasting platforms.

Internet service growth around India in the last 3 years has been increasing drastically and Internet users in the rural India is very much in growth.

Political, economic and social changes in India could adversely affect the business.

Natural calamities and force majeure events may have an adverse impact on our business.

Restrictions on foreign investment limit the company’s ability to raise debt or capital outside India.

Hostilities, terrorist attacks, civil unrest and other acts of violence could adversely affect the financial markets and the business of the company.

Piracy is a great threat to the film and also the film’s distribution company.

Film’s content may be controversial, objectionable by the audience.

Growing competitions in the industry as there is no entry barrier into film industry.


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