Use traffic generating tools to fill the desert with people Would you subscribe to the following sentence? If you preach in the middle of the desert, you have to give very good reasons to people to go listen to you. Well, on the Internet we all preach in the middle of an immense desert. Unlike a physical store located in a mall, in front of your website will not happen, even if your store is the Amazon itself. You have to do (very well) a series of tasks to take customers to your store. A “complete” collection of traffic generating tools would include:
-MARKETING OF CONTENTS: Nowadays, the most effective and profitable method (although not of immediate effects) to attract your audience is to offer valuable content; The idea is to get the clients to come to you on their own initiative, instead of running behind them. Catch them with valuable and useful (or fun) content that is directly related to your activity. If you do it right, your customers will not only go, but will even share those contents with other people, thus increasing your reach. Effective content marketing is articulated with a repository of content that will normally be a blog (or several) and a strategy for dissemination / interaction in social networks.
-INTERACTION IN SOCIAL NETWORKS: They say that “social networks do not sell”; Those who say this have not understood anything. Social networks are not the place where you sell, but the gear that sends traffic to the site where you sell. Manage your social networks sharing in them value and always having your sights set on sending traffic to your website. Most companies manage their Facebook account as if it were a watertight compartment, a dead end, a place where things are done that start and end within the social network. Some colleagues in my field put too much emphasis on what they call “conversation” and induce companies to draw erroneous conclusions. Conversing with the client is not the goal of being in social networks but one of its multiple benefits; It’s good, but it’s not the only thing or the most important thing. Create a community, boost it and point it out to your website, the place where you can “convert”.
-PUBLICITY IN SOCIAL NETWORKS Advertising on Facebook, thanks to the incredible segmentation possibilities that it offers, is a tool that you should at least try. “Test” does not mean doing it wrong once and blaming the social network for poor results. Applies a “trial-and-error” approach, learns and improves. Or better yet: rely on expert professionals who can help you get good results quickly.
-SEO: Your “natural” search engine positioning is of key importance, but do not obsess. This importance is gradually reduced as the use of social networks increases. Later in this article I will talk in more detail about SEO.
-SEM: SEM means “paid” positioning in search engines. Since you pay per click and you decide how much you spend, you can make campaigns to suit you whatever the scale of your business. If you do it right, the results can be surprising, and also immediate.
-MARKETING AFFILIATION: Affiliate marketing consists of paying a commission to other websites for the sales you get with the visits that come from them. For this, there are very popular platforms, such as Zanox and TradeDoubler, among others, although you can also make affiliation by negotiating directly with bloggers in your sector. – PARTNERSHIP : Many times, success comes from an association with another company, or companies, with which interests are shared and synergies can be generated. A successful e-Commerce entrepreneur is always a person open to networking
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