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The Power of Persuasion and Using Ethos, Pathos and Logos

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Writing arguments to make someone believe in an idea is an art, and persuasion is the root of writing the sharpest arguments. Ethos, pathos, and logos are the main modes of persuasion. Each with having a different way of showing the reader the ideas of the argument, using deductive and inductive reasoning to convey its information. Which are heavily described by the articles given. Every act of communication challenges to influence the audience to understand an idea or point of view put out by the writer. 

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The article “Social Media and Adolescent Health”, by Guinta and John applies ethos, pathos, and logos to engage the minds of their audience. It starts with demonstrating logical and unreasoned ideas to explain how social media can be harmful for adolescent use; however, the authors also constantly suggest both advantages and disadvantages from social media usage in adolescents. This means it uses a combination of ethos and logos. Making the article sound fair or unbiased by introducing new expertise to change the viewpoint of the main impression. It starts with the appeal to emotion or otherwise known as pathos. It convinces an audience of an argument by creating an emotional response to a claim or a story. As stated in the article that “developmental and maturity levels of adolescences, along with the extensive access to social media platforms, adds significance to the potential harm and negative consequences of its use”. This type of persuasive appeal gives the audience a sense of identity, their self-interest in the topic. 

The use of ethos in the article explains how it helps to convince the audience that the article is a credible source. An audience will believe a writer to be credible if it seems reliable, honest, and consistent. It can be done in many ways. For example, it is said by the article that, “Nurses have many opportunities to educate adolescents and families regarding possible consequences of social media and promote healthy social media behaviors”. Therefore, social media has the potential to have a positive impact on an adolescent’s health and well-being, it also poses several potential risks. The article does this because we are more likely to listen to nurses who are positioned to educate families, adolescents, and their communities about the complexities of social media. The authors can also create ethos by convincing the audience that trained professionals are there from best interests. If an audience cannot trust the writer, then it causes the argument to be weak. Logos in a sense gives reasons with the negative and the positive effects of social media on adolescent development; using facts, tables, information, statistics, or other evidence to make arguments more convincing. Due to that, an audience will be more likely to believe in data and tables which is supported by research and claims. The article “Social Media and Adolescent Health”, also talks about teen population being at risk of the negative consequences of social media due to teenager’s vulnerability to peer pressure and reduced ability for self-regulation. This is backed up by the statement, “Internet Use affects approximately 4% to 6% of young adults and adolescents in the United States. Which is linked with poor association with depressive symptoms”. This evidence is much more convincing than simply saying “social media is bad for teens!”.

 The research and data this article have suggested the benefits of social media use in adolescents include increased communication, broadmindedness, and access to social networks. Social media platforms provide adolescents with a vivid amount of information that is either beneficial or harmful; however, social media has the potential to have a positive impact on an adolescent’s well-being, it also poses several potential possibilities. The rhetorical skillsof using  ethos, pathos, and logos all have their strengths, they are very effective when they are used together collectively. The article uses a combination of ethos, pathos, and logos to persuade their audiences. Use of logos can also increase a writer’s ethos; the more facts a speaker includes in his argument, the more likely people are to think that the author is educated and trustworthy. Much of this information was determined by means of statistics. When used correctly, statistics tell us the difference in trend in what happened in the past and can be useful in guessing the future. Tables and statistics work side by side since they are an easy and fast way to collect and understand the arguments in simple steps. 

This is what makes this article very good because the reader has facts and evidence to comprehend the topic. In this article, ethos, pathos, and logos were like hidden traps which try to manipulate the readers, and I think to write the best argument every writer needs to understand about these three rhetorical techniques to induce readers by these strategies which can be used in professional writing and in communication. Together, with a mixture of all, they are the three appeals. In other words, these are the three essential qualities that argument or research must have before an audience will accept your message.

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