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Transfer the culture

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Although during the time due to evolution of modern world many things change, other things repeat themselves as the history….. There is the transfer and migration of culture on Earth throughout the time and different parts of land are repeated many times. In the last period, culture is a part of organisation, not as basically significant but is the subject of transfer. Nowadays, many multinational companies carry out the culture in all parts of the world to achieve income by adapting to the outside environment and demand.

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The headquarters always try to to control their subsidiaries through their leaders by imposing a good structure of organisational culture. Many big companies sustain the basic values by group work, client focus and feedback considering toward people, developing strategies and visionary way of thinking and diversity method. The leaders have to analyse how to use the input they have on hand best by adapting the outside environment. However, many questions are given such as: “ How does the company expands in a new foreign place?”, “ How can this company compete with other existing companies that have a good background there?” The answer for these questions is the key to success and only well-defined culture can win in the long time.

For example, Royal Dutch Shell ( as known as Shell) is the company that tried to expand its business in the foreign countries but failed. Shell was established over 100 years ago, in 1907 and since then it became the one of the biggest company in the world. In 2014, it was the fourth company in term of profit and one of 6 companies in the gas and oil market and has over 90000 workers. Although these number explains the power of this company, this does not mean everything occur as expected. In 1992, Shell entered the market of Romania and had the long term big plan, investing over 100 million dollars. After only 10 years, Shell became the second competitor in local market after Petrom, having in its portfolio 81 gas stations. However, behind the impressive numbers is that this company could not adapt as planned in the local environment and culture. Shell’s productivity is inefficient and it had to leave in 2005.

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