For many of you who do not know, marketing is so much more than selling a brand as well as its products. It is a science and many marketers have devoted their time to the study of this science. Or more accurately, the study of the way the human mind operates.
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Most times, we find ourselves spending and even buying much more than bargained for when we go shopping. Well, this is because these store owners have deliberately put in place lots of things we often overlook, just to build an atmosphere that appeals to shopper’s psych. It may surprise you to know that colors, signage, music, smell and so much more, are all of the things a store owner takes into consideration and uses for his store. So next time you go into a store, take note of the floral scent which makes you feel welcome, that particular genre of music you love so much, the bright pink color of the beauty products that arrest your attention and the ‘guaranteed’ sign that makes you want to stay longer and shop more. Trust me, none of these are coincidental. However, a good knowledge about the kind of shopper you are, will go a considerably long way to make your shopping more effective.
First off, we have the conscious shoppers who go for quality over quantity, as well as economical products. This group of shoppers also bring their own bags with them, along with a budget and shopping list that keeps them on track.
Then there are the unconscious shoppers. These ones shop with family and friends, with no consideration of time and most often than not, with emotions running high. Naturally, they end up staying longer and buying more. We could call them the impulsive buyers. Most times, they shop on impulse not need.
Ushering in the bargain shoppers who are kind of like the conscious shoppers. They try to get the best prices possible, and always know where you can get the lowest prices in town. They are so price conscious that they make use of coupons, discount books, online codes and store sales, just to reduce expenses. The negotiators are not much different from this group of shoppers as they too also seek the best prices possible.
The researchers, as the name implies, carry out researches before making their purchase. Then there is the man on a mission who is driven by his need and seeks out the products that give him utmost satisfaction.
Finally, we have the loyalists are brand lovers and stay loyal and faithful to the brands they love. They basically buy 70% of products from the brands they love, regardless of a number of factors. So there you have it. We hope by now, you already know what kind of shopper you are and are already evaluating your shopping habits, based on that information. Bets are, the kind of shopper you want to be is the negotiator, the man on a mission and naturally, the conscious shopper. Well, the good news is that you can be all of those. Indeed, we are positive that this would help in making your shopping more efficient and effective.
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