Every girl dreams of wearing the most beautiful bridal couture at her wedding. Indian weddings are the most extravagant weddings, known for their decorations, colors, music, dance, religious rituals etc. One of the most important parts of an Indian wedding is its bridal wear. India has extremely talented bridal couture designers like Manish Malhotra, Tarun Tahiliani, Abu Jani and Sandeep Khosla, and the list goes on and on.
Even after having a diverse range of extraordinary designers, why does every girl dream of wearing a Sabyasachi Lehenga in her wedding? Here are some of the obvious reasons Ione can think of elegance and classic.
Each piece of Sabyasachi is very elegant. The way the designer uses its colors, embroidery and accessorizes with heavy jewelry, it gives a very rich look to the lehanga which makes it look extremely royal. Sabyasachi is very smart with his choice of color and embroidery. He is able to balance between light colors with heavy handcrafted embroidery or bold, florescent colors and prints with less embroidery. This makes every piece elegant and classic, hence attracting all the customers.
When it comes to campaigning, no one can beat Sabyasachi. All photographs of Sabyasachi are beautifully directed and clicked. The location/ sets of the shoots always give a feeling of luxury. The campaigning shoot is mostly done in Taj Falaknuma Palace in Hyderbad, an ancient palace built in 1984, now turned into a luxurious hotel which merges with modern lifestyle and ancient heritage. These lavish, rich locations attract lots of women towards Savyasachi. Who does not like an ancient palace with beautiful gardens?
If you go through Sabyasachi’s Instagram account, it will make you fall in love at the very first glance. Sabyasachi plans and uses photo grid on intstagram. By using photo grid, you post one full image in small parts, to see the entire photo, the customers get to see all the details of the pictures by this method and also it gives a cleaner, more directional view to its consumers and helps in creating a story with its collection.
Sabyasachi’s couture is a mixture of ancient and modern embroidery and colors to its designs. It does a perfect styling for its collection, we see models wearing royal couture with heavy jewelry on the neck and the ear, bangles in the hand, and guess what we see on the face? We see models wearing shades and it doesn’t look bad at all. It in fact looks very cool. Sabyashachi is already ahead in giving us royal feels, it doesn’t want to be back at giving all the cool, summer vibes. The styling of the brand definitely shows how to balance between being classy and fun!
Top Bollywood actors like Deepika Padukone, Alia Bhatt and Sonam Kapoor have worn Sabyasahchi at many public events, functions or shows, since all the actors are judged of what they are wearing at certain events, celebrities wearing Sabyasachi have always been praised, all these positive comments towards the designer, makes the public like the designer more and more. Sabyasachi has been very well at winning our hearts, and I hope he continues to do so.
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